KIRKLAND, Wash., Oct. 15, 2014 (GLOBE NEWSWIRE) -- Rightside Group, Ltd. (Nasdaq:NAME), a leading provider of domain name services that advance the way businesses and consumers define and present themselves online, announced it will launch 11 additional Top Level Domains (TLDs) by the end of 2014, bringing its in-market portfolio to 28. The diverse group of TLDs is expected to appeal to individuals looking to express their interests and personalities online, as well as businesses and entrepreneurs seeking web addresses that are both more memorable and relevant for their customers.
Next week, members of the armed forces, as well as military families, supporters, and veterans, can begin registering .ARMY, .NAVY, .AIRFORCE, and .VET web addresses. Launch activities will include a home-page promotion with registrar partner GoDaddy on Veterans Day, as well as a salute to U.S. veterans through a donation in support of Team Rubicon, a group of military veterans that partner with first responders to provide disaster relief. The domains become widely available on October 22.
Among the new TLDs geared toward professionals and businesses, .MORTGAGE and .MARKET will become available on November 5, with .ENGINEER following on November 19. The new domains are expected to be well-received in the coming weeks as mortgage brokers, markets of all types and sizes, and professional associations discover and adopt these new alternatives to web addresses ending in legacy extensions such as .COM.
Wayne MacLaurin, Rightside's Chief Technology Officer, plans to have the company's engineering team use the new .ENGINEER extension for email correspondence. "Once the .ENGINEER domain is available, all the engineers on our team will have email addresses ending in @rightside.engineer, which will identify them as engineering professionals when they're corresponding with colleagues, external partners, and within the tech community," MacLaurin said. "Engineers take great pride in their profession, and I expect the .ENGINEER extension to catch on with civil, electrical, mechanical, software, and many other kinds of engineers in addition to those in the technology field."
On December 10, the company will unveil .SOFTWARE, expected to be popular across the software developer and tech-startup communities, and .AUCTION, which will be useful to people, businesses, and charities wishing to help people find their auction-related websites, social feeds, and eBay profiles.
The launch of .DENTIST on December 24 will usher in the ability for dental professionals to move beyond the scarcity of web domains available with legacy extensions. Instead of relying on long, hard-to-remember web addresses, dentists will be able to connect with prospective and current patients using relevant and memorable web addresses featuring their locations and/or names, such as www.Aspen.dentist, www.orthodontic.dentist, or www.davidsmith.dentist. These new TLDs offer the most memorable, relevant, and cost-effective way to improve visibility with new and existing patients at every point of contact – through online and offline ads, web and search traffic, signage, emails, and business cards.
Also launching on Christmas Eve, .REHAB will become available for clinics and professionals engaged in a variety of rehabilitation services, from physical rehab to substance-abuse treatment.
Rightside's user-friendly consumer site name.com makes getting a new web or email address a simple process, one that is connecting individuals and businesses with relevant, memorable domains for themselves and their companies.
About Rightside
Rightside™ inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry's most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom, Name.com, and NameJet (in partnership with Web.com). Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended, including, among others, statements relating to our beliefs about the growth and expansion of the domain name services industry, Rightside's expected total revenue, Adjusted EBITDA and registry services revenue. Statements containing words such as may, believe, anticipate, expect, intend, plan, project, and estimate or similar expressions constitute forward-looking statements. Statements regarding Rightside's future performance are based on current expectations, estimates and projections about our industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Forward-looking statements involve risks and uncertainties including, among others: revenue and growth expectations for Rightside following its separation from Demand Media, Inc.; the ability of Rightside to operate as an independent entity following the separation; market conditions in general; Rightside's ability to successfully pursue, acquire and operate new gTLD registries; the impact on Rightside's registry business given its limited experience in providing back-end infrastructure services to new and existing registries; the impact of any delays or limitations in introducing new gTLDs; Rightside's ability to successfully market and sell its gTLDs; and the difficulty in predicting and developing consumer demand for new gTLDs. More information about potential risk factors that could affect Rightside's operating and financial results are contained in Rightside's Registration Statement on Form 10, as amended, filed with the Securities and Exchange Commission on July 14, 2014 as such risks and uncertainties may be updated in our annual and quarterly reports on Form 10-K and Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations. All forward-looking statements are expressly qualified in their entirety by this cautionary statement. Rightside does not intend to revise or update the information set forth in this press release, except as required by law, and may not provide this type of information in the future.