Spriza Announces Launch of Contest-Based Marketing Website

LOS ANGELES, CA--(Marketwired - Oct 16, 2014) - Robert Danard, CEO of Spriza, Inc., www.spriza.com, announces the launch of an innovative new global social network -- a marketing tool for brands and a source of big prizes for users.

Spriza uses a customer-referral approach, because no marketing is more powerful than the recommendation of a friend, Danard says.

"The internet has opened up nearly every industry in previously unimaginable ways, but with opportunity comes new challenges, including maintaining an audience's attention long enough to achieve your objective," says Danard, a tech entrepreneur who started his career a decade ago by founding an early social media site.

"At Spriza, we generate unforgettable moments that connect consumers to the brands they love. Our marketing system allows companies to quickly and cost-effectively promote their product or service to attract massive interest from a targeted audience."

Spriza utilizes patent-pending technologies to create focused and quantifiable sales for its clients, he says. By using incentive-based marketing combined with targeted interest promotions within an innovative, tiered reward structure, any marketing effort can become a successful, viral marketing campaign that has measurable impact, he says.

"Of course, social media is essential for targeting any demographic," he says. "But the younger a company's target, especially the coveted 18- to 34-year-old demographic, you have to have a social media strategy."

Toys "R" Us, Coke, Chevron, ABC and Red Bull are just a few of the contests presented on Spriza. 

About Robert Danard

Rob Danard is CEO and head of business development for Spriza, Inc., www.spriza.com, a marketing system that allows companies to quickly and cost-effectively promote a product or service by attracting widespread interest from a targeted audience. He is an entrepreneur and business development specialist who brings more than 10 years of diverse experience in the private and public sectors. He started his career in the world of online technology, founding one of the first social networking sites, a wireless encryption company and a media and entertainment marketing company. Danard has worked as an independent consultant to various media firms assisting in valuations, assessment, development and deal flow.