LiveWire Energy's Promotion Team to Attend 2014 McKenzie's Rage at the River

YORBA LINDA, CA--(Marketwired - Dec 4, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) today announced it will be attending the 2014 McKenzie's Rage at the River SNORE (Southern Nevada Off Road Enthusiasts) in Laughlin, Nevada from December 12 through December 14^th, 2014 to promote our flagship product, LiveWire Energy chews.

The LiveWire Energy promotions team will be offering free samples, stickers and other promotional items during Tech and Contingency on Friday at the Tropicana Hotel & Casino in Laughlin.

LiveWire Ergogenics CEO Bill Hodson stated, "LiveWire Energy chews are the perfect product for drivers to help them stay alert during a long race over brutal desert terrain. When you're blasting through the sand and avoiding boulders, it's important to maintain concentration, and LiveWire is the ultimate choice for the challenge. We have a strong following in the desert racing community, and we love to support the drivers and the fans. LiveWire Energy chews, with sustained-release caffeine, are the ideal source of energy for the punishing two day race," Hodson concluded.

The specially designed track will take racers through the rugged desert and foothill terrain just a short distance west of, and overlooking, the Laughlin Casino Strip. For a complete schedule of events and spectator information, please visit http://www.snoreracing.net

For more information on LiveWire Energy events be sure to follow us on our social media platforms. A link to all websites including the online store can be found at LiveWireEnergy.com.

About LiveWire Ergogenics, Inc.

Livewire Ergogenics Inc. (LVVV), through its wholly owned subsidiary LiveWire MC2, produces and markets value added nutritional dietary supplements in the form of a soft chew, targeting the amateur and professional athletics community, the health conscience consumer, and the active lifestyle culture. Livewire, based in Yorba Linda, California, was formed in 2008 to market and monetize several innovations in the supplemental nutritional delivery systems. Livewire's strength in research and development is market driven and scaled for rapid expansion. The LiveWire Energy Chew is an example of meeting consumer demand for a boost of vigor and energy, while offering a low sugar, convenient, portable alternative to a bulky packaged beverage. All products are available for purchase at thousands of retail outlets nationwide and online at: http://www.livewireenergy.com

About SNORE

SNORE or Southern Nevada Off-Road Enthusiasts is a family of off road desert racers helping to promote desert racing in and around the Las Vegas, Nevada area. Formed in 1969 for fun, friends and family, we have grown to be a premier force in the southwest racing arena. We are the oldest sanctioned off road racing organization in the world. From stock Volkswagen beetles to buggies, pickup trucks and even high-end unlimited vehicles worth hundreds of thousands of dollars, SNORE has a spot for anyone to race with us. We offer races from 250 to 400 miles and varied landscapes from the greasewood bushed hills of southern Nevada, to the pine tree dotted coolness of central Nevada, all the way to the decomposed granite boulder country of southern California. Safety of our racers and responsibility to the desert environment and its wildlife are paramount to our success. We feel it's our duty to continue to provide safe, fun, challenging courses for our members, now and into the future. Here's to the next 40 years of racing! So, come race with us! We are SNORE...First in the desert since 1969.

FOOD AND DRUG ADMINISTRATION (FDA) DISCLOSURE
These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease.

FORWARD-LOOKING DISCLAIMER
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.