Richardson, TX, Dec. 11, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based consumer engagement, announces that it is enhancing its Zipline DMP™ global data management platform- to seamlessly deliver and amplify the reach of Promoted Tweets and Promoted Accounts using the Twitter Ads interface.
KBM Group's Zipline DMP provides data on-boarding, audience analytics, activation, extension, and measurement to help companies better manage their data assets and expand the reach of their brand messaging through digital channels. With direct integration into the Twitter Ads platform, brand marketers who use Zipline DMP can now include Promoted Tweets and Promoted Accounts into their digital marketing mix while using advanced analytics to optimize campaigns, so every campaign can perform like the best campaign.
Promoted Tweets help marketers announce a new product, event, special offer or contest to potential new followers at precisely the right moment. Promoted Accounts support rapid building of an active community of brand influencers and advocates. Both options enhance cross-channel advertising strategy and allow Twitter users to benefit from seeing the most relevant Promoted Tweets from advertisers.
KBM Group, which is part of the Wunderman and WPP networks, is offering this new Twitter capability as part of WPP's Data Alliance partnership agreement with Twitter. "Direct integration with the Twitter Ads platform will be a great benefit to Zipline DMP users," says Dave DeMarsh, President of KBM Group Data Services and COO of the WPP Data Alliance. "It's really exciting to see how quickly our customers have been able to experience the enormous value of the Twitter/WPP partnership."
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. KBM Group's IBehavior Cooperative Database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com and follow us on Twitter @KBM_Group.
About Data Alliance
The Data Alliance is the WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group's data strategy and solutions. It drives internal and external data partnerships and connects WPP's centers of excellence to address client challenges in the world of big data. For more information, visit http://www.thedataalliance.com and follow us on Twitter @DataAllianceWPP