SEATTLE, Dec. 16, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), Via GlobeNewswire, a Nasdaq Company, announced that it has purchased its first mobile espresso trailer to be used as a semi-permanent and mobile drive through/walk up sales and promotions vending location. The 15 foot self-contained Health Department approved unit is complete and has operated successfully for an extended period under another brand. The mobile has undergone a full retrofit to insure maximum Baristas branding and quality of products.
The new mobile concept will be located at various semi-permanent and transient locations near areas of construction, parking lots, fairs, sporting events, nightclubs, and concerts throughout the year. The unit may also be used as a temporary Baristas during construction of new locations.
Barry Henthorn CEO stated: "We have wanted to have a mobile unit for some time but the priorities of compliance and corporate governance have been a priority over growth. Now that we are fully reporting and continuing our up-listing we are in a very strong position to execute on the pent up opportunities for expansion. This is the first of what is intended to become a fleet of mobile Baristas. Mobile units will allow us to reach markets that we are unable to service with traditional stand-alone locations which will support the Baristas brand. Our first mobile location has already begun generating revenues while spreading the Baristas brand as it migrates throughout the area and even while it is on the road. The mobile concept is a natural complement to our existing locations and will allow us to take advantage of short term opportunities for sales and promotions at events.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered Oct. 11 2014 on WE tv (and can be viewed for a short time at http://youtu.be/NnTP58vbc1k) that takes and unprecedented and brutally honest look into the lives behind the scenes of girls from a variety of backgrounds who work in the Baristas stands. Baristas can currently be found in seven greater Seattle area locations as well as in Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv.