Profitect Signs Reseller Agreement With Zebra Technologies

WALTHAM, MA--(Marketwired - Jan 11, 2015) - Profitect Inc., the leading prescriptive analytics provider for the retail industry, announces a reseller agreement with Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in products and services that provide real-time visibility into organizations' assets, people, and transactions. The agreement enables Zebra to resell Profitect's prescriptive analytics Software-as-a-Service (SaaS) solution with Zebra mobile computers to help retailers improve business efficiency.

Profitect's solution enables retailers to shift their focus from reviewing information to taking action. The suite consists of six modules that automatically deliver actionable insights to the right person's mobile device, at the right time -- enabling increased sales as well as margin improvement.

"Profitect's prescriptive analytics create a more effective way for companies to leverage their data, effectively changing the current business intelligence and exception-based reporting paradigms," commented Guy Yehiav, CEO of Profitect. "By working with Zebra, Profitect is making it easier for organizations to understand their data and correct any identified issues, deliver value quickly, and improve efficiency over the long term."

Prescriptive analytics solutions automatically synthesize the "big data" that companies collect and apply business rules or algorithms to make predictions on what will happen. Ultimately, the analytics engine evaluates those predictions and suggests specific actions to take advantage of the available data to improve the outcomes. With continuous analysis, and self-learning, prescriptive analytics automatically improve predictions and prescribed actions, creating better results for retailers.

"Advanced analytics with Zebra's enterprise mobile computing architecture is delivering insights that change the way retailers run their business," said Joe White, vice president of Enterprise Mobile Computing, Zebra Technologies. "Profitect is enabling retailers by providing descriptive insights with prescribed actions, sent directly to their mobile workers, to help increase sales and improve associate effectiveness."

About Profitect
Profitect leverages existing big data investments to identify, resolve, and measure opportunities for improvement by delivering Actionable Prescriptive Analytics to the right person, at the right time.