National AMBER Alert Awareness Day-Canadians Leading Social Media Initiatives

CALGARY, ALBERTA--(Marketwired - Jan. 13, 2015) - January 13th is National AMBER Alert Awareness day in the United States and in Canada. It is a day which commemorates the anniversary of the abduction and murder of Amber Hagerman in Arlington, Texas in 1996 and raises awareness about the AMBER Alert program. Amber's case was the catalyst for the creation of AMBER Alert, which now recovers abducted children world wide.

The Missing Children Society of Canada's 'World's Most Valuable Network' (https://www.youtube.com/watch?v=sDkwLp477Lk), was launched in May 2012, part of MCSC's Search Program™ and dubbed 'Milk Carton 2.0™'. This first of its kind technology platform allows individual Canadians to donate their social media feeds to save the life of a missing child. Since then the Canadian Association of Chiefs of Police (CACP) officially endorsed MCSC's Search Program™ and the program has assisted with the safe recovery of missing children nation-wide.

Canadians can get involved today by visiting www.valuableproject.ca and learning how a simple click of a button could save the life of a child.

Missing Children Society of Canada congratulates the National Centre for Missing and Exploited Children on their new initiative, utilizing social media to bring awareness to cases of missing and abducted children in the United States.

About Missing Children Society of Canada

Since 1986 the Missing Children Society of Canada (MCSC) has been providing services to law enforcement and families across Canada to assist in the search for missing and abducted children. Our unique and comprehensive programs serve police and families in the critical hours after a child goes missing and provide ongoing services until the child is found. MCSC provides critical emergency response tools that support law enforcement and immediately engage the public in the search, investigative programs that assist police and searching families, and mental health programs that help families deal with the emotional consequences of a missing child.

To learn more about MCSC and other ways that you can be involved, please visit www.mcsc.ca.