Tired of Playing "Rock, Paper, Scissors," Land Line Magazine Selects MediaValet

KANSAS CITY, MO and VANCOUVER, BC--(Marketwired - January 15, 2015) - Land Line Magazine, the business magazine for professional truck drivers, has chosen MediaValet (TSX VENTURE: MVP) to aggregate, organize, secure and share over 40 years, and 250GBs, of high quality photos, videos and artwork.

Reaching half a million online and print readers, Land Line Magazine is recognized by readers and journalism professionals alike as a premier publication for the transportation industry. Frustrated with the immense amount of time being wasted searching for specific digital assets, Land Line Magazine decided enough was enough, there had to be a better solution.

"Our media assets were stored in several different places, from a computer based filing system located on an in-house server, to CD archives, to a filing cabinet full of physical photos," said Nikohle Ellis, photographer and designer at Land Line Magazine. "No matter how well we organized our digital and physical media assets, it was still difficult, time consuming and highly inefficient to find assets. Sometimes it would take hours."

"We'd been frustrated with the process of finding assets for years," continued Nikohle. "The final straw came mid-2014 when we actually played "rock, paper, scissors" to determine who would search for a photo that had been taken 10 to 12 years ago of a man with a beard, standing next to a white truck. After hours of searching, the photo was finally found, but when we did find it, we realized that it was taken five years ago and the truck was yellow. We knew at that moment that we needed to find a solution -- and fast."

Land Line Magazine selected MediaValet due to the ease at which users of all levels can search, share and manage assets. MediaValet is well known for its industry leading user interface, its customer service, and the technology that it employs.

The magazine's main use for MediaValet will be to store and search an initial library of 250 GBs of photos and digital artwork across users in their production department. "We sleep easier now knowing that our assets are securely stored in a single library that's easy to access and search from any computer, and that MediaValet can effortlessly scale to meet all of our digital asset management needs in the future," continued Ellis.

MediaValet is leading an entirely new generation of digital asset management systems that are forged in the Cloud. Built from the ground up on Microsoft's platform-as-a-service (PaaS) cloud offering, Microsoft Azure, MediaValet makes it easier for organizations, such as Land Line Magazine, to securely aggregate, organize, manage, and share the assets they've created and collected over decades of doing business.

"MediaValet is well suited to handle the digital asset management demands of magazine publishers," commented David MacLaren, President and CEO at MediaValet. "The publishing industry generates a tremendous amount of digital assets each and every month, and over time, the sheer amount of assets being amassed is over whelming for all publishers. Robust search capabilities, scalability, accessibility, sharing and security are all critical issues faced by publishers. This is where we shine. MediaValet is built specifically to handle millions of assets and enable organizations to easily find and share the assets they need -- when they need them."

About Land Line Magazine
Land Line Magazine is the business magazine for professional truckers and the official publication of the Owner-Operator Independent Drivers Association (www.ooida.com). Editorial policy encompasses informing truckers, the trucking industry and various government agencies about issues related to the industry. News and feature articles are designed to keep professional truckers updated on legislation, industry activities and trends. Land Line Magazine has a direct mail circulation of more than 214,000 that includes owner-operators, small fleet owners and professional drivers.

About MediaValet Inc.
MediaValet stands at the forefront of the emerging cloud-based digital asset management industry. Dedicated to delivering enterprise cloud software, with an in-depth understanding of Azure, and leveraging a strong relationship with Microsoft, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.

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