Optimizing Ecommerce Stores for More Conversions: TrueShip Releases Detailed Guide on How to Reduce Cart Abandonment Rate

SCOTTSDALE, AZ--(Marketwired - February 10, 2015) - TrueShip (http://www.trueship.com) has just released a new guide for its users detailing the steps that must be taken to reduce the cart abandonment rate at their online store.

E-retailers suffer from a high shopping cart abandonment rate, with the typical store only realizing a trim 3% conversion rate. The average aggregate cart abandonment rate is about 67.91%.

To counter the rising number of cart abandoners, e-retailers need to optimize their shopping carts to encourage more conversions. In the process, several contributing factors need to be assessed to assure that the shopping cart is setup for the ideal goal conversion funnel.

The guide that's just been released by TrueShip details several aspects of shopping cart optimization that have been colloquially associated with strong conversion metrics.

• Call-to-action buttons.
• Cost of shipping and taxes.
• Expedited shipping delivery.
• Cart edit options.
• Prominent security badges.
• Clearly displayed contact info.

TrueShip is the architect of ReadyShipper shipping software, a multi-carrier ecommerce shipping software solution. The software company also makes a customer-facing returns management solution for ecommerce stores that automates online product returns, called ReadyReturns.

ReadyShipper offers multi-carrier compatibility (FedEx, UPS and USPS) for e-retailers. It directly integrates, via API, into the most commonly used marketplaces and online shopping carts. ReadyShipper lets users import orders, sort and process them for shipping, generate shipping labels, and update the shopping cart and customer with ship status and tracking number.

TrueShip helps its users save money on shipping by providing built-in and cheaper postage options. New users get their choice of a complimentary Stamps.com or Endicia account with their active subscription, so they can save money on all their USPS shipments.

ReadyReturns is a customer-facing online returns tracking software and processing solution that lets customers make an immediate return at any online store. Once the return has been processed, a return shipping label is emailed to the customer. ReadyReturns also tracks the returns, able to generate predictive reporting for the e-retailer.

"As the leading provider of ecommerce shipping software, we realize that the successes of our users are also our successes," explained Michael Lazar, Director of Online Marketing. "This is why we take the time to help our users enjoy the greatest rewards for their e-retailing efforts by releasing detailed guides such as this that can help them increase conversions and decrease cart abandonment."

The guide can be seen at TrueShip's ecommerce blog by visiting:

http://www.trueship.com/blog/2015/02/10/the-super-simple-checklist-to-reduce-the-cart-abandonment-rate-at-your-ecommerce-store.

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

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