Hasbrouck Heights, NJ, Feb. 16, 2015 (GLOBE NEWSWIRE) -- More than 450 B2B marketers flocked to Scottsdale, Arizona for DemandGen Report's (DGR) fourth annual B2B Content2Conversion Conference, to be held February 16-18 at the Hyatt Regency Gainey Ranch. For the fourth straight year, the event has reached sold-out capacity.
Growing from 200 attendees in 2012, the B2B Content2Conversion Conference has become a must-attend event for marketing teams looking to improve the results of their inbound and outbound campaigns and drive better engagement with current customers and prospects.
"As organizations adjust to buyer-driven market demands, content marketing has become an increasing priority among B2B marketers," says Andrew Gaffney, Content Director of Demand Gen Report and President of G3 Communications, hosts of the event. "This is the only conference dedicated to the B2B industry, focusing on content development and execution strategies as well as ways to use content to drive demand."
Demand Gen Report recently announced key speakers and highlights for this year's event, including:
*The winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. More than 100 nominations were received this year, a 20% increase from last year. Since its inception, the Killer Content Awards SlideShare has received nearly 58,000 views. Four 2015 KCA winners will present at the B2B Content2Conversion conference next week, sharing insights from their successful campaigns. They include:
- GLASSDOOR: Alicia Garibaldi, Senior Content Marketing Manager, Multi-Touch Campaign winner
- DELL: Jolene Melancon, Marketing Automation Manager, Nurture Campaign winner
- EMC: Terri Schmidt, Director, Online Merchandising, Buyer Focused Content winner
- CISION: Jeremy Barlow, Marketing Automation Manager, Influencer Campaign winner
*Laura Ramos, VP and Principal Analyst at Forrester Research, will share how marketers can add contextual storytelling into content marketing initiatives during her session at the conference. Compelling content that entertains and educates its target audience can often be more successful than other generic content shared during a campaign. It is crucial that content marketers align with their buyers and add context to the content they are delivering to prospective buyers. Without this alignment, content marketing initiatives will never have a major impact on buying decisions.
*Ardath Albee, CEO of Marketing Interactions, will outline how marketers can develop content and strategies that drive results. Albee will address topics in her new book, Digital Relevance, discussing strategies for creating content that stays relevant to buyers, influencers, and customers throughout the entire customer lifecycle and across all channels.
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held February 16-18, 2015 in Scottsdale, AZ at The Hyatt Regency Gainey Ranch. Click here for more information.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.