BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2014

OCTOBER 1 – DECEMBER 31, 2014

  · The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3).
Excluding currency effects, net sales increased by 29 percent.
  · The gross profit margin was 54.1 percent (52.2).
  · Operating profit amounted to SEK 3.6 million (–12.5).
  · Profit after tax amounted to SEK 5.9 million (–11.0).
  · Earnings per share before and after dilution amounted to SEK 0.18 (–0.40).

JANUARY 1 – DECEMBER 31, 2014

  · The Group’s net sales increased by 9 percent to SEK 538.8 million (496.0).
Excluding currency effects, net sales increased by 6 percent.
  · The gross profit margin was 52.9 percent (51.5).
  · Operating profit amounted to SEK 56.0 million (21.2).
  · Profit after tax amounted to SEK 47.6 million (13.9).
  · Earnings per share before and after dilution amounted to SEK 1.94 (0.86).
  · The Board of Directors has decided to propose to the Annual General Meeting
a distribution of SEK 1.50 (1.50) per share, totaling SEK 37.7 million (37.7).
  · The Board of Directors has established financial objectives for the period
2015-2019.

QUOTE FROM THE CEO

“2014 finished strongly with very good growth in our e-commerce,” said Henrik
Bunge, CEO of Björn Borg.

For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this year-end report in
accordance with the Securities Market Act.
The information was released for publication on February 19, 2015 at 7:30 am
(CET).