New Wave Group employs Joakim Sylmé

New Wave Group has recruited Joakim Sylmé as responsible for the Group's
purchasing and trading within the product areas gifts and hard promotional
articles with location in Shanghai, China.

Joakim Sylmé, with over 25 years experience within corporate promo, has been
active in both the dealer and wholesale segments. Over the past 13 years, his
focus has been on international business development and Supply Chain Management
in the Dutch wholesale company Xindao Shanghai Ltd. (Shanghai / China), where
he, since 2006, also been the CEO. Joakim's responsibilities have been within
the product areas for gifts and hard promotional articles.

"I feel incredibly inspired to be back in the New Wave Group and as a step to
further develop the group, I enthusiastically looking forward to adding my
skills from China and share my experiences into new product areas. New Wave
Group has a unique position in the market and a lot of confidence in their
dealers. We will manage this confidence well by strengthening and expanding the
range and increasing opportunities to do business together", says Joakim Sylmé.

"I am very proud and happy that Joakim join us and he will mean a lot for our
future development within the gifts and hard promotional articles" says Torsten
Jansson, CEO.

New Wave Group AB is listed on NASDAQ OMX Nordic Exchange in Stockholm. New Wave
Group is a growth company that designs, acquires and develops brands and
products in the corporate promo, sport, gifts and home furnishings sectors. For
more information, please visit www.nwg.se.

Göteborg, February 25, 2015

New Wave Group AB (publ)

Torsten Jansson
CEO & President
Tel: +46 31 712 89 01