CLEVELAND, March 2, 2015 - The Lubrizol Corporation introduces a new mobile application - the Wood Coatings Product Guide - designed to help formulators of wood coatings identify advanced Lubrizol chemistries that help achieve a wide-range of performance needs.
"We are very excited to launch this new mobile app", explains Dan Latas, global market segment manager, Lubrizol Performance Coatings group. "Formulators have often inquired about an electronic tool capable of simplifying the process of finding the right materials to solve their unique coatings challenges, and now one is available. The Wood Coatings Product Guide app allows formulators to search for the best chemistries for their coating products based on their application, the type of coating and their most important performance attributes."
The app is easy to use and allows users to narrow product recommendations by global location, preferred coating system (solvent-borne, water-borne or EB-UV), coating type (primer, sealer, stain, topcoat), technology type (dispersants, surface modifiers or resins/binders), desired performance benefits and more. A list of available coating technologies that meet those search criteria is displayed. Users can further access detailed information such as product descriptions, literature, technical data sheets, as well as request product samples.
"We expect the app to get a lot of attention and use," continues Latas. "This is just a beginning, but we think it's a significant step forward. We look forward to users sharing feedback that can make the tool even better in the future."
The Wood Coatings Product Guide mobile app is now available on both the Apple App Store and on Google Play Store for Android devices.
About Lubrizol Performance Coatings
At Lubrizol, we innovate coatings solutions that help our customers balance the aesthetics, durability, and functionality needs of their products for a wide array of surfaces and substrates. Our strength is in collaborating with customers to solve their toughest challenges-such as making coatings safer, enhancing production efficiency and reducing environmental impact-without compromising performance. To learn more, contact your Lubrizol representative or visit www.lubrizol.com/coatings
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 8,000 employees worldwide. Revenues for 2013 were $6.4 billion. For more information, visit Lubrizol.com.
Media Contact
Mike Heil
Communications Manager
216-447-5176
Website: www.lubrizol.com
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