Addictive Mobility Launches Constellation mDMP, the First Mobile In-App Data Management Platform

TORONTO, ON--(Marketwired - April 02, 2015) - Addictive Mobility, the leading mobile in-app advertising technology platform, has launched Constellation mDMP, the first fully dedicated Mobile In-App Data Management Platform.

Recent statistics show that users are now spending more time on mobile phones than watching TV, and users are spending 85% of that time inside apps. The greatest challenge facing advertisers is how to build out mobile in-app audience profiles since they cannot utilize the browser-based cookie tracking methodology historically incorporated for desktop. 

Unlike many of the existing DMPs, Constellation differentiates itself by not only focusing on building in-app audience profiles, but also by incorporating a number of in-app targeting methodologies. "Using both deterministic and probabilistic modeling, we have created a multi-layered in-app audience profile. We integrate gender, age, GPS GEO, and behavioral targeting to create rich user profile," explained Naveed Ahmad, CEO of Addictive Mobility.

Constellation is designed to benefit Addictive Mobility's partners, providing a more accurate targeting approach irrespective of what mobile app or publisher that user resides on.

"Constellation has now become the epicenter of all of our decision making capabilities for both our Managed Platform and other product offering including our recently launched mobile app retargeting product," concluded Naveed.

Addictive Mobility is a Mobile In-App technology platform that focuses on Brand awareness, Brand uplift and Brand Engagement. Addictive is headquartered out of Toronto Canada with global offices in London, UK and Dubai.