Press release from Pricer AB’s Annual General Meeting 2015

At Pricer AB’s (publ) annual general meeting on April 23, 2015, the following
was resolved:

  · to adopt the income statement and the balance sheet, and the consolidated
income statement and the consolidated balance sheet
  · to carry the funds at the annual general meeting’s disposal forward
  · to grant discharge from liability for the members of the board of directors
and the Managing Directors
  · to amend the articles of association to elect the Company’s auditor until
the end of the first annual general meeting held after the year the auditor was
elected
  · that the board of directors shall consist of six (6) members
  · to re-elect Bo Kastensson, Hans Granberg, Bernt Ingman and Jan Rynning, and
to elect Olof Sand and Christina Åqvist, as members of the board until the time
of the end of the next annual general meeting. Bo Kastensson was re-elected as
chairman of the board
  · that remuneration to the board, until the time of the end of the next annual
general meeting, will be SEK 450,000 for the chairman and SEK 200,000 for other
members not employed by the company
  · to elect the auditing firm Ernst & Young AB as auditors until the time of
the end of the next annual general meeting
  · that fees to the auditors, for the period until the end of the next annual
general meeting, shall be paid in accordance with invoicing approved by the
company
  · to adopt the nomination committee’s proposal of principles for formation of
nomination committee
  · to approve the board’s proposal regarding remuneration guidelines for the
group management
  · to adopt a warrant program comprising certain members of the management
whereby a maximum of 950,000 warrants are issued, each warrant entitling the
holder to subscribe for one share in Pricer AB during the period from and
including 29 May 2018 up to and including 29 June 2018 at a subscription price
corresponding to 152 per cent of the volume-weighted average price of the Pricer
share on Nasdaq Stockholm during the period from and including 12 May 2015 up to
and including 28 May 2015
  · to approve the board’s proposal regarding authorisation to issue new shares
  · to approve the board’s proposal regarding authorisation to resolve on
acquisition of the company’s own shares

Complete proposals pertaining to the annual general meeting's resolutions above
are available on Pricer’s website, www.pricer.com

For further information, please contact:
Jonas Vestin, CEO, Pricer AB or Helena Holmgren, CFO: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 8.50 hrs CET on
Friday, April 24th, 2015.

Pricer is the global leader in providing in-store shelf-edge digital solutions
that enhance both store performance and the shopping experience. Pricer’s
infrared ESL platform is fast, robust, interconnectable and scalable. Pricer’s
range of holistic solutions are all built on this intelligent and flexible
platform, and have been stacked according to the five major retail tenants they
support:

•    Price – guarantee price integrity to optimize sales and margins
•    Performance – make operations more efficient and compliant; speed, agility,
excellence, etc.
•    Promotion – tailor and enhance promotions both digitally and physically at
the shelf
•    Personalisation – manage and improve your customers’ shopping experience
•    Prediction –use Big Data to help your customers and your store’s
performance

Pricer, founded in 1991 in Uppsala, Sweden, offers the most secure and fastest
in-store shelf-edge communications solution. Pricer works with the world’s top
retailers, small and large alike: grocers, DIY, electronics and speciality
stores. Today, over 13 000 stores of the leading retailers worldwide are
installed with Pricer’s leading platform.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com