Smarteq signs contract with Kathrein to expand business in strategic market


Smarteq has signed a strategic contract with Kathrein, a world-leading
communication technology supplier. The agreement gives Smarteq exclusive
marketing and reseller rights to Kathrein’s products targeted at the European
Automotive aftermarket, a key focus area for Smarteq. The contract brings an
estimated SEK 15-20 million of sales revenue on an annual basis, starting at the
takeover point in May 2015.
The contract enables Smarteq to offer Kathrein products, together with its own
current and future products, through all available channels for the designated
market segment, including Kathrein’s reseller network and affiliates in 15
European countries. To serve new customers related to the partnership, Smarteq
will provide dedicated sales resources for Europe.

”Being selected to represent Kathrein may be the ultimate seal of approval in
our industry, a confirmation of our standing as a quality antenna supplier to
global markets,” says Johan Hårdén, CEO of Smarteq. ”Even more importantly, this
agreement adds significant business opportunities for Smarteq, with immediate
results for our sales and customer acquisition.”

The Automotive aftermarket agreement will add more than 150 new customers for
Smarteq across Europe, bringing an estimated SEK 15-20 million of sales revenue
on an annual basis, starting at the takeover point in May 2015. Smarteq expects
the Kathrein business relation to present even greater opportunities in the long
term.

“Our agreement with Kathrein is strategically important for Smarteq, as we will
benefit both from a broader technology and product offering and a greatly
expanded sales and distribution network. This certainly adds to our credibility
in our key markets, including heavy duty vehicles,” adds Johan Hårdén.

“We are much pleased to join forces with Smarteq, which we know as a high
quality antenna supplier in this market segment,” says Michael Heise, CEO of
Kathrein Automotive. “Through this deal we ensure that our established
aftermarket business with customer relationships throughout Europe is
transferred to a very capable market player.”

Kathrein is one of the pioneers in antenna solutions for cars. The company
effectively shaped this market with technical innovations in the past, and
enabled the introduction of new in-car communication and entertainment services.
The product range includes automotive antenna systems for mobile communication
services of all global standards, positioning systems for satellite signal
processing and digital radio services, as well as digital and analogue signal
processing for terrestrial broadcast services.
For more information, please contact:

Smarteq
Johan Hårdén,CEO
Tel. +46 733 859 219
E-mail: johan.harden@smarteq.com

Kathrein
Gisela Bauer-Stieber
Tel. +49 8031 184 826
E-mail: gisela.bauer-stieber@kathrein.de
About Smarteq

Smarteq's business idea is to sell and develop antenna systems for improved
access, efficiency and security in a wireless world. The priority market
segments are Automotive, M2M and Consumer. The business is focused on selling
and developing antenna products for OEM and the aftermarket. Smarteq has its own
resources for product development, sourcing and sales. Production is mainly
outsourced to external partners in Asia and Europe. Marketing is effected via
established sales channels globally. Smarteq's class B stock is traded on NASDAQ
OMX First North with Remium Nordic as Certified Adviser.
www.smarteq.com.

About Kathrein

Kathrein is a leading international specialist for reliable, high-quality
communication technologies. The company is an innovation and technology leader
in today’s connected world. Its products and solutions enable people all over
the world to communicate, access information and use media, whether at home, at
the office or on the road. The business covers a broad spectrum: from mobile
communication, signal enhancement and data transmission in buildings, to fibre
optic and cable networks and satellite reception technology, to radio and TV
transmission and transmission and reception systems in vehicles. As a hidden
champion and family-owned enterprise, Kathrein has been working on the
technologies of tomorrow since 1919. The business takes pride in its dedicated
employees and passion for customers and quality. Find out more about Kathrein at
www.kathrein.com.

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