Hasbrouck Heights, NJ, May 7, 2015 (GLOBE NEWSWIRE) -- G3 Communications has appointed Terry Moffatt to the role of Content Strategist for its Content4Demand division.
Moffatt has an extensive content marketing background. Prior to joining Content4Demand, he was a director of the internal marketing and communications agency at SAP. While there, he managed content creation for the company's global web site, launched its sales and marketing intranet, and championed the creation of content marketing and brand journalism products.
Moffatt pioneered innovative native advertising and content marketing initiatives as the publisher and editorial director of industry leading magazines. Establishing partnerships with non-competing magazines, in particular, enabled his publications' advertisers to tell their compelling stories to extended audiences.
In his role as Content Strategist, Moffatt will work closely with Content4Demand clients to build buyer-focused content strategies. Given his diverse experience in content and publishing, he will contribute extensively to the creation of ideation of topics, formats and treatments, as well as progression for lead nurturing campaigns.
"Terry's background is a perfect fit for our Content4Demand division which has had a tremendous growth over the past year," says Andrew Gaffney, President of G3. "B2B marketers now need compelling content to engage their prospects, and Terry will be a key member of our team helping organizations adjust to buyer-driven market demands."
The continued staff expansion of Content4Demand has been driven by substantial growth in C4D's revenue and client base. Working with leading B2B marketers, the marketing services division of G3 has posted revenue growth of more than 110% in 2015.
About Content4Demand
Content4Demand specializes in developing digitally based content to drive leads and thought leadership for leading B2B marketers. With expertise in creating audience-centric messaging strategies, C4D guides clients from chalkboard to contract by tying their USPs to topics, titles and formats that are compelling, relevant and engaging to prospects.
About G3 Communications
G3 Communications was founded in 2007 to provide customized content solutions for business focused clients. Since its formation, G3 has grown its revenues each year by focusing on providing customized content and lead generation programs for B2B marketers that show demonstrable ROI and support marketing and sales initiatives. The company's team of content professionals provides expertise in creating call-to-action and thought leadership content.