MLSListings and ListTrac Bring Listing Intelligence to Silicon Valley Brokers and Agents

SUNNYVALE, CA--(Marketwired - May 11, 2015) - More than 16,000 real estate professionals in northern California can now use a free tool to follow and measure the performance of their property listings. MLSListings Inc and ListTrac have combined tech forces to bring lead generation and Google-style analytics to the offices and mobile devices of MLSListings subscribers.

"The ability to measure consumer activity on a given listing is critical for a real estate professional," said James Harrison, President and CEO of MLSListings Inc. "This vital data offers important visibility on how much buyer attention a property is accumulating. Armed with these insights, agents can offer invaluable council to their clients, as well as potentially generate new business for themselves. We're thrilled to offer the ListTrac product to the MLSListings subscriber community."

"Collaborating with MLSListings, an industry leader respected for its tech leadership, brings best-in-class data tools to some of the most discerning real estate pros: Silicon Valley brokers and agents," said Trent Gardner, Founder of ListTrac.

MLSListings Inc is integrating ListTrac technology into its subscriber platform. This allows subscribers to monitor the exposure garnered by their listings from all of the tools offered by MLSListings. ListTrac measures the traffic generated by auto email prospecting tools used by agents inside the MLS system, as well as its consumer-facing site, mlslistings.com.

ListTrac, known in the real estate industry as the "Google Analytics for listings," gives members a single dashboard -- one place showing all the websites on which each listed property is being viewed. It allows real estate agents and brokers to monitor and share reports with sellers that include metrics such as number of times a listing is viewed on each site, the average time someone spends viewing each listing, and the number of leads they are receiving from each site.

Trent Gardner, founder of ListTrac, says, "Agents and brokers in Northern California benefit from increase transparency. They will be able to see, in real time, exactly how their listing is performing."

"What they also will discover is the enormous power and benefits that MLSListings delivers to them as members every day," added Gardner, who notes that ListTrac data is consistently showing local MLS and IDX traffic outperforms other websites as measured by both the number of total views of listings by buyers and the number of leads generated.

"Our data shows an incredible amount of consumer engagement on MLS websites, brokerage websites, and individual agent websites," says Gardner. "In nearly every market that uses ListTrac, sellers and professionals have discovered that the MLS is the single most effective place to market a home for sale, often equaling or even exceeding listing engagement on all third party portals combined."

Rapidly growing ListTrac now tracks more than 3000 real estate websites, doubling the number of sites in the last 90 days.

About MLSListings:
MLSListings Inc is recognized as a premier multiple listing service in the nation. Based in the heart of Silicon Valley and specializing in Monterey, San Benito, Santa Clara, Santa Cruz, and San Mateo counties, MLSListings provides real estate professionals and consumers with accurate data that is updated every five minutes. Facilitating more than $70 billion in annual real estate activity, the MLSListings platform is the intersection of comprehensive real estate data and the transaction for the Northern California marketplace.

About ListTrac
ListTrac, known as the "Google Analytics for listings," is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS^® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac's team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years. Discover more at www.listtrac.com.