LOS ANGELES, June 19, 2015 (GLOBE NEWSWIRE) -- MobileCause, the leading provider of cloud based fundraising solutions for nonprofits, has released, "The 2015 Complete Mobile Strategy For Fundraisers Ebook" and "The 2015 Mobile Stats for Fundraisers Infographic". Through best practices, statistics and useful tips, these free resources help nonprofit organizations gain a crucial understanding of the different ways that mobile technology can strengthen their fundraising efforts. To date, these resources have been downloaded by more than 2500 of the top nonprofit leaders in the US.
A common worry for many nonprofit organizations is finding ways to raise more money at a lower cost, while saving time and resources. Adopting a mobile strategy and utilizing cloud based solutions for crowdfunding, online giving, event fundraising, and mobile communication can mitigate those concerns and allow them to better focus on fulfilling their mission.
Topics covered in these resources include:
Mobile numbers – The most important record in a nonprofit's database
Mobile search – How most donors learn more about nonprofits
Text messaging – The only way to ensure your messages are read
Email – Read on smartphones more than computers
Social media – Where donors are spending most of their time online
Apps – Add value to the smartphone experience
Videos and photos – Build awareness and momentum
Event reminders – Increase participation
"The goal of this ebook and infographic is to help nonprofits effectively engage and retain donors and supporters via their smartphones," stated Jeremy Koenig, MobileCause Director of Marketing. "When 95% of American adults own a cell phone, 81% of which are smartphones, and messages sent out via mobile are opened almost 100% of the time, it stands to reason that nonprofits working without a mobile strategy are missing out on donor, volunteer and staff engagement opportunities and are very likely losing donations."
Important mobile statistics:
53% of emails are read on smartphones
60% of internet searches happen on smartphones
65% of social media traffic is on smartphones
72% of web page views are on smartphones
88% of smartphones use apps everyday
99% of text messages are read
These resources also explain that as people often change their mailing and email address, their mobile number typically remains the same and is the anchor that keeps them connected to organizations year after year.
Download Ebook: 2015 Complete Mobile Strategy for Fundraisers
Download Infographic: 2015 Mobile Stats for Fundraisers Infographic
About MobileCause
MobileCause provides cloud based fundraising and donor communication software for nonprofit organizations with zero percent transaction fees. Each powerful solution is designed to mobilize networks of volunteers, donors and staff, while making it easy for people to give and stay connected from any device. Our suite of products: crowdfunding for nonprofits, comprehensive online giving, dynamic event fundraising, text to donate, mobile marketing and smart data records, is designed for a new generation of giving. Organizations raise more money at a lower cost via online, mobile and social media. Customers can be up and running in hours with no technical skills required. MobileCause provides turnkey merchant services with an industry low credit card processing flat rate and includes a specialized mobile payment app for nonprofits. Each plan includes dedicated strategy support from fundraising experts. Featured clients include United Way, The Salvation Army, American Heart Association, University of Southern California, Habitat for Humanity and many more.
Watch MobileCause Cloud Based Fundraising Video
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