GATLINBURG, Tenn., Aug. 20, 2015 (GLOBE NEWSWIRE) -- Sugarlands Distilling Company, crafters of award winning moonshine in the Smoky Mountains, will be the official moonshine sponsor of the 2015 Pilgrimage Music & Culture Festival in Franklin, TN.
The festival is scheduled for September 26-27 and will be held at The Park at Harlinsdale—30 miles south of Nashville. The first installment of the annual gathering boasts an impressive lineup that includes Wilco, Willie Nelson, Weezer, The Decemberists, Sheryl Crow, Iron & Wine, and Steven Tyler.
Rolling Stone heralded the festival, saying it "has a mighty guest list" that gives "Bonnaroo some healthy competition in Middle Tennessee."
Festival goers will be able to enjoy a variety Sugarlands Shine cocktails during the two-day event. Drinks will be available for purchase at all concession locations and in VIP areas on the grounds.
"We are happy to partner with this exciting new festival," said events coordinator Daniel Fluitt. "The stellar lineup and beautiful setting make Pilgrimage Festival one of the premier events in the south this year."
Sugarlands Distilling Company's downtown Gatlinburg distillery boasts one of the region's best live music venues, and hosts some of the most talented bluegrass, country, and Americana acts from across the country.
The Sugarlands Spirit Stage Series—the distillery's free music series—has brought talented acts like American Aquarium, Woody Pines, Folk Soul Revival, and many more to the mountains of East Tennessee.
"We love to pair good music and good moonshine wherever we go," Fluitt said. "And Pilgrimage Festival offers fans the unique opportunity to enjoy both."
About Sugarlands Distilling Company
Sugarlands Distilling Company is a producer of craft quality moonshine and whiskey and is also a popular attraction in downtown Gatlinburg, Tennessee. Inside the distillery, guests can taste free samples of authentic Sugarlands Shine, take a behind-the-scenes tour of the production, and purchase a variety of moonshine flavors, mountain merchandise, and apparel. To enhance their experience, guests can enjoy live music, Appalachian storytelling, and book outdoor adventure tours in the Sugarlands, an area of the Great Smoky Mountains National Park historically referred to as "moonshiners' paradise." The company is East Tennessee-owned, with a focus on bettering the local community through a variety of events and charitable giving. Sugarlands Distilling Company's phased strategic distribution strategy will be supported through a partnership with TAG USA, one of the most respected beverage marketing/sales organizations in the country. Sugarlands Shine is now available in fifteen states, including Tennessee.
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=35413
