OTTAWA, ON, Aug. 24, 2015 (GLOBE NEWSWIRE) -- ShipTrack, an innovative track and trace solution designed to provide complete control of any shipment's movement worldwide, today announced the launch of a new, redesigned version of its website, www.shiptrackapp.com. Key features of the site include a cleaner, more attractive design with enhanced navigation and a more engaging intuitive user interface.
Skyrocketing smartphone usage along with Google's latest algorithm changes that penalize websites that are not using responsive website designs, make it more important than ever for this website redesign to take steps to ensure that the ShipTrack website is user-friendly. The website has been developed to feature a responsive design, whether the visitor uses a desktop, laptop, smartphone or tablets.
The new site was designed with a simplified layout and intuitive navigation. The website also highlights content focused on the potential to benefit companies of all sizes by increasing delivery speed, reliability, improving customer service and streamlining operations. The search function was significantly improved, through redesigning the information architecture throughout the site. Deep footers and scrolling sidebars on every page provide shortcuts to benefits, latest news, product download and branded internet portal for customers to track and trace packages.
The administration portal enables intuitive reporting capabilities, track driver status, client management, configure and assign routes. Customers will still gain access to their branded secure portal via the dashboard on the website for logistics management.
A major aspect of the new site is laying the groundwork for a philosophy of on-going evolution and expansion of ShipTrack.
"With the redesign, we expect an increase in website traffic, content consumption and landing page conversions. Our aim was to reduce complexity and improve usability; we now provide an engaging and informative experience for visitors." said Brock Gourlay, VP of Business Development at ShipTrack. "The new website provides increased flexibility for future growth and demonstrates our ongoing commitment to improving the quality of the product we provide."
ShipTrack is available immediately. Please contact info@shiptrackapp.com to submit your request for the 30-free trial or for a live demo.
About ShipTrack
ShipTrack is an innovative logistics management platform that provides complete control and visibility of any shipment's movement worldwide. ShipTrack enables vendors all over the world to provide complete visibility and control that their customers demand of their deliveries. ShipTrack is a simple, easy-to-use service that is providing highly accurate shipping tracking to the masses. The shipping system has the potential to benefit companies of all sizes by increasing delivery speed and reliability, improving customer service and retention and streamlining operations. The ShipTrack smartphone app is a real-time shipping tracker that allows for easy management of multiple drivers, deployment of a fully branded web portal, and the collection of valuable reports and business metrics.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=35471
