The Lubrizol Corporation
29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298
News Release
Lubrizol introduces Avalure(TM) Flex-6 Polymer:
A New Multi-Benefit Solution for the Skin Care Market
CLEVELAND, September 17, 2015 - The Lubrizol Corporation announces the launch of Avalure(TM) Flex-6 Polymer, a new multi-benefit solution for the skin care market. Designed to meet the consumer needs for better hiding power and wear in make-up as well as more uniform coverage, protection and water resistance in sun care and daily skin care products, Avalure Flex-6 polymer offers unique functions such as:
· Emulsion stabilization
· Pigment dispersion
· Film formation
· Rheology modification
Avalure Flex-6 polymer does all of this without compromising the sensory quality of the product.
Key Benefits of Avalure(TM) Flex-6 Polymer
- Consistent thickening efficiency across a wide pH range (pH 3-10) and in the presence of some electrolytes, offering the possibility of developing high performance commercial products.
- Compatibility with high levels of metal oxide pigments, enabling O/W challenging formulations in daily skin care, sun care, color cosmetic and baby care (diaper creams).
- Unique sensory profile: soft, powdery after feel with comfort. This new polymer has a very positive impact on the emulsion sensory with its silicone-like after feel.
- Efficient film formation at low use level (1 wt%), allowing for more uniform coverage. In sun protection products it helps to spread the UV filters more evenly on the skin and to cover them under a layer of polymer film, resulting in enhanced water-resistance and improved sun protection with a matte, soft and non-greasy after feel.
- Its HLB independent emulsification properties (including silicone oils), multifunctionality and ease-of-use (easy-to-disperse and cold processable), enable savings through simplification of formulation (fewer ingredients needed) and manufacturing processes.
-more-
- Transfer-resistance and water-resistance in color cosmetic applications resulting in a long-lasting beautifying effect.
Every step of the way, Lubrizol walks hand-in-hand with customers through the process of turning their ideas into reality by offering them innovative technologies, an overview of the and fast service.
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Our products for the oilfield market include technologies for exploration, production and transportation.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 9,000 employees worldwide. Revenues for 2014 were $7 billion. For more information, visit Lubrizol.com.
Avalure is a trademark of The Lubrizol Corporation.
Media Contact
Lee Roberts
216/447-6117
Website: www.lubrizol.com
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