Meet Newtopia's INSPIRATORS -- a Specialized Group of Health Coaches That Inspire, Motivate and Coach Participants to Live a Healthier Lifestyle

NEW YORK, NY--(Marketwired - Oct 5, 2015) - Newtopia, a leading personalized health company that uses genetic testing and behavioral science to build highly personalized disease prevention plans, today introduces its INSPIRATORS -- a specialized group of health coaches that inspire, motivate and coach participants to live a healthier lifestyle.

"There isn't a person in North America who doesn't know they should eat better, exercise more, and reduce stress, yet the rate of obesity and chronic disease continues to rise," said Jeff Ruby, Founder & CEO of Newtopia. "Simply telling people what they need to do to live healthy does not work. Sustainable behavior change is achieved through personalized understanding and inspiration of each individual, and INSPIRATORS are key in making this change happen. They are not simply coaches, INSPIRATORS have highly specialized training, tools and insight into each participant that make them effective. Newtopia takes extensive measures to personality match our INSPIRATORS with each participant to ensure best fit and outcomes."

Newtopia understands that every person is unique, and must be supported as an individual to effectively change behavior. One size does not fit all. Because some people like to take giant leaps while others are more comfortable with small steps, Newtopia's proprietary personality matching algorithm was developed to match an INSPIRATOR with a participant. This ensures that the participant who requires empathy gets an INSPIRATOR with loads of patience, while the less organized participant is matched with an INSPIRATOR who can help add structure to their day.

Participants in the program all agree one of the most engaging aspects of Newtopia's platform is the coaching. Leveraging Newtopia's extensive personalization tools, INSPIRATORS build a solid relationship with their participants that evolves over time. They establish trust, create a safe space, and are creative when coming up with alternatives to good nutrition, exercise and behavior management.

INSPIRATORS are highly qualified in nutrition, kinesiology, psychology, sociology, and health sciences, and successfully complete comprehensive and specialized health and behavior change training through Newtopia University under the leadership of world-class experts in the fields of genetics, nutrition, physical activity, medicine, behavioral science, and psychology.

INSPIRATORS are chosen in part by their results from the internationally recognized NEO Personality (NEO PI-R) test, which facilitates a comprehensive and detailed assessment of normal adult personality based on a matrix developed by Newtopia's clinical psychology team.

Meet Sali, one of Newtopia's INSPIRATORS.

About Newtopia:

Newtopia is leading the way to personalized health through its Personalized Health Engagement Platform. Newtopia's disease prevention programs are proven to save healthcare costs for employers by inspiring at-risk employees to achieve a healthier lifestyle. Newtopia's holistic approach delivers highly personalized programs that provide a deep understanding of each participant through a combination of nutrition, exercise and well-being. Newtopia's scientific approach leverages genetic testing, proprietary personalization tools, personality-matched coaching and peer-to-peer social networking to drive participant engagement and promote sustainable behavior changes. Founded in 2008, with offices in New York and Toronto, Newtopia is benefitting thousands of individuals through its health engagement platform while delivering meaningful results. For more information, visit www.newtopia.com