Pricer completes the first full ePaper Electronic Shelf labels roll out in food retail for Delhaize

Pricer announces that the implementation of Delhaize Belgium has been completed.
The Belgian international food retailer therefore becomes the first integrated
food chain to have equipped all its stores with ePaper graphic Electronic Shelf
Labels.
Pricer is the first company to have equipped food and electronic retail stores
with ePaper graphic labels for which it has the most thorough experience and
knowledge. Today, ePaper graphic labels is an industry standard and Delhaize was
the first food retailer to have acknowledged and anticipated this.

Delhaize chose Pricer for the best paper-like readability of its premium graphic
labels, for its maturity on the retail market, for the ease of deployment of its
ESL solution and the bidirectional communication capabilities.

With the full deployment of graphic labels in all its stores, Delhaize is
embracing the digital transformation that retailers are living today. ESLs are
enabling Delhaize to activate price automation in all its stores. Labels are
also opening new opportunities for process control and improvement.

“We are proud to collaborate with Delhaize and that they have chosen Pricer to
accompany them in their continuous innovation, searching for the best digital
solutions to improve their productivity and their shopper experience,” says
Jonas Vestin, CEO Pricer. “Pricer has recently launched brand new software
solutions that combined with the Pricer ESL system enables retailers to easily
transform their brick and mortar stores into digital contact points.”

For further information, please contact:
Jonas Vestin, CEO, Pricer AB: +46 8 505 582 00
In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication on Tuesday, October
6th, 2015.


Pricer is the global leader in providing in-store shelf-edge digital solutions
that enhance both store performance and the shopping experience. Pricer’s
infrared ESL platform is fast, robust, interconnectable and scalable. Pricer’s
range of holistic solutions are all built on this intelligent and flexible
platform, and have been stacked according to the five major retail tenants they
support:

•    Price – guarantee price integrity to optimize sales and margins

•    Performance – make operations more efficient and compliant; speed, agility,
excellence, etc.

•    Promotion – tailor and enhance promotions both digitally and physically at
the shelf

•    Personalisation – manage and improve your customers’ shopping experience

•    Prediction –use Big Data to help your customers and your store’s
performance

Pricer, founded in 1991 in Uppsala, Sweden, offers the most secure and fastest
in-store shelf-edge communications solution. Pricer works with the world’s top
retailers, small and large alike: grocers, DIY, electronics and speciality
stores. Today, over 13 000 stores of the leading retailers worldwide are
installed with Pricer’s leading platform. Pricer AB (publ.) is quoted on the
Nordic Small Cap list of OMX. For further information, please visit
www.pricer.com