DALLAS, Oct. 12, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), a leading developer of mobile shopper engagement solutions, today announced it is exhibiting at the Shopper Marketing Conference & Expo 2015, the world's largest gathering of shopper and retail marketing professionals. The company will demonstrate how its technology personalizes the in-store shopping experience via its mobile engagement solutions – Mobile ADvantage™ and KIOSentrix™. The company will be located at Booth 231 at the Shopper Marketing Expo held October 13-15 in Minneapolis.
Blue Calypso's mobile engagement solutions are critical for engaging today's shoppers, who according to the report "Local Mobile Trends Study," are actively relying on their mobile devices while in-store to become a smarter shopper and make more knowledgeable purchasing decisions.
"Retailers in the digital age should focus marketing efforts towards the entire consumer base by delivering location-based and highly relevant information to shoppers' smartphones," said Andrew Levi, CEO Blue Calypso. "By doing so while the shopper is in-store, retailers can transform into a personalized shopping concierge and assist with purchasing decisions in real-time."
Expo attendees will see the solutions first hand, and learn how Blue Calypso can enable them to deliver a unique and engaging mobile shopping experience to store shoppers. Blue Calypso increases sales at the local level by delivering a wealth of circumstantially and geographically relevant product including store-specific data designed to educate users, influence purchase behavior and strengthen relationships with both retailers and product brands.
The technology captures real-time, in-depth customer analytics such as location intelligence, reporting and insights on a participating shopper's path-to-purchase, content interaction, attribution and conversion. The comprehensive analytics allow retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre and post-visit engagement, demographics and buying triggers – all delivered in an easy-to-understand dashboard.
The Mobile ADvantage and KIOSentrix solutions not only give consumers highly valuable information for their purchasing decisions, but provide retailers with a growth in per-visitor sales, drive store traffic, activate and engage shoppers, and ultimately build brand loyalty and equity.
To learn more about the Blue Calypso's solutions, visit: http://bluecalypso.com.
To schedule a briefing at Shopper Marketing Expo with one of Blue Calypso's experts, contact Rachel David at rachel.david@hck2.com or 972-499-6630.
About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com.
MEDIA CONTACTS
Blue Calypso – Rachel David
Rachel.david@hck2.com
972.499.6630