Latest Research Shows 7 in 10 People in the USA Are Frightened of Having Their Identity Stolen Showing the Lack of Trust in Current Systems to Protect the Consumer According to SmartMetric the Maker of Biometric Activated EMV Chip Credit and Debit Cards

NEW YORK, NY--(Marketwired - October 19, 2015) - SmartMetric, Inc. (OTCQB: SMME) -- 77% of consumers in the United States are fearful of being victims of identity theft according to the latest research undertaken and published by Bankrate.com. Alarmingly 23% of people are extremely fearful of identity theft according to this research.

Distrust in current payments systems with the almost non stop disclosure of data theft events by retailers has created a very fearful state in the minds of the consumer. This is a serious matter for banks who issue credit and debit cards since trust in banks and their systems is a fundamental cornerstone of the relationship it has with its customer. A lack of trust in the banking customer relationship diminishes greatly the relationship the consumer feels towards its financial institution with consequent negative effects on matters such as bank customer loyalty according to the President & CEO of SmartMetric, Chaya Hendrick.

SmartMetric Uses a person's fingerprint as the security key for credit card transactions providing a security method that goes significantly beyond the security limitations of passwords and PINs (Personal Identification Numbers) used today in the banking world. Nothing to remember, nothing to write down. You become the security key. Leaving the data thieves out in the cold.

The SmartMetric biometric payments card is the world's first credit/debit card that uses the SmartMetric miniature fingerprint scanner built inside the credit/debit card. A person's fingerprint is used to activate the card's EMV chip. The company uses the same banking industry EMV chip that is now being used around the world. There are more than 3.4 billion chip cards issued globally with an estimated additional 1 billion EMV cards added to this global figure from the United States, adoption of the EMV chip technology for its credit and debit cards.

To view a video of the SmartMetric biometric chip card follow this link:

SmartMetric Biometric Payments Card -- https://youtu.be/zSX59uHoHqU

To view the company website: www.smartmetric.com

Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

Embedded Video Available: https://youtu.be/zSX59uHoHqU