Los Angeles, CA, Nov. 19, 2015 (GLOBE NEWSWIRE) -- Waiakea Hawaiian Volcanic Water, in partnership with Pump Aid, today launched the Give the Gift of Water campaign, just in time for the holiday season. Now through Jan. 1, 2016, the alkaline bottled water brand, which ordinarily donates 650 liters of clean water for every liter sold, will be doubling its contribution through sales from its website in an effort to improve the lives of the many disadvantaged men, women, and children residing in rural communities in Africa.
"From the beginning, Waiakea has been dedicated to two very important things: the planet and all its inhabitants," said Ryan Emmons, founder and president of Waiakea Hawaiian Volcanic Water. "We prove that dedication through a triple bottom line platform that includes sustainable practices, a healthful product, and charitable donations. In the spirit of the season, we felt it was important to give back even more."
To date, Waiakea's partnership with Pump Aid has resulted in more than 500 million liters of clean water donated, a feat that has provided more than 1.25 million underserved people access to safe water. Now, thanks to the brand's Give the Gift of Water holiday campaign, Waiakea is upping the ante, donating 1,300 liters for every liter sold through their site.
"It's sobering to think that for many, access to clean water is considered a luxury," said Emmons. "In working with Pump Aid and leveraging our product to serve the greater good, our consumers have helped more children live healthy lives, contributed to fewer preventable water-borne illnesses, and given thousands of families a truly life-changing gift."
In addition to Waiakea's impactful ethical initiatives, the brand is also making waves as an eco-friendly and particularly healthful water source. Not only is the Hawaiian Volcanic Water naturally alkaline, full of minerals, and electrolyte-rich, but it is also sustainably sourced and packaged in 100 percent recycled (rPET) bottles.
With cases starting at $36, Waiakea Hawaiian Volcanic Water is the holiday gift sure to be felt around the world. And, as an added bonus, the alkaline water brand will also be running a special social media giveaway where contestants may enter to win a year's supply of Waiakea.
For more information or to Give the Gift of Water today, please visit: http://get.waiakeasprings.com/gift-of-clean-water/. To enter the social media giveaway, please visit: http://get.waiakeasprings.com/win-1-year-waiakea/.
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About Waiakea Hawaiian Volcanic Water
Originating as both snowmelt and rain on the Big Island's Mauna Loa volcano, Waiākea Hawaiian Volcanic Water is filtered through thousands of feet of porous volcanic rock, producing one of the most delicious alkaline and electrolyte-rich natural waters in the world. For every liter bought, Waiākea donates 650 liters of clean water to disadvantaged communities in rural Africa through Pump Aid. In accordance with the Hawaiian practice and notion of "mālama i ka 'āina", Waiākea is proud to be certified CarbonNeutral® for its variety of eco-initiatives.