NEW YORK, NY--(Marketwired - December 01, 2015) - The guidebook, titled 'Germany Passport', predicts the market will achieve 15 percent year-on-year growth in 2015 -- reaching a value of EUR47 billion -- and focuses on the key cultural differences that foreign e-retailers should fully understand before entering the market. These include German customers' adherence to open invoicing -- which allows 'try before buy' behavior, the expectation of free returns and consumers' high sensitivity to data protection.
In addition, the report highlights the high service expectations of German consumers -- 14 percent demand a one to two day delivery service. Advice for e-retailers on marketing, finance and payments, legal issues, fraud and risk management, logistics and delivery in Germany is also included to help companies shape their export strategy.
Andrea Mahon, Business Development Director and responsible for the U.S. Business at arvato SCM Solutions, commented; "For American brands and online retailers the fast growing German eCommerce market is very attractive. We know this from our activities in the USA and from many consultations with customers. The guidebook titled Germany Passport provides excellent assistance to open up and develop this important but also challenging key market in Europe. The report imparts the required knowledge of experts, informs about the national characteristics and answers all essential questions to help inform their successful international expansion."
To read the full report, please visit: www.ecommerceworldwide.com/germany
About arvato SCM Solutions:
arvato SCM Solutions is an innovative and leading international service provider in supply chain management and e-commerce. In the fields of telecommunication, high-tech | entertainment, automotive | bank | insurance, healthcare, consumer products and publishing, arvato SCM Solutions is offering specialised services. Approximately 14,000 employees worldwide work to provide services and practical solutions. Using the latest digital technologies, arvato develops, operates and streamlines complex global supply chains and commerce platforms, making it a strategic growth partner for its customers. arvato SCM links people's know-how with the right technologies and suitable business processes to measurably increase the productivity and performance of its partners.
As leading European service provider in the e-commerce fashion sector, arvato has been taking care of all required processes for renowned fashion and beauty brands for more than 15 years. arvato's brand-specific service portfolio covers both retail logistics and the entire commerce process chain: implementation and operation of online shops, product photography, online marketing, logistics and shipping including returns management as well as payments and accounting, customer service and commerce consulting.
With 60 distribution hubs in Europe, Russia, Asia and the US, arvato SCM Solutions provides the necessary scalability, flexibility and experience to give their customers the decisive competitive edge.
arvato is a wholly-owned subsidiary of Bertelsmann SE & Co. KGaA.
Image Available: http://www.marketwire.com/library/MwGo/2015/11/30/11G073895/Images/Germany_flag_arvato-136ffbfb950a8024ae2b1d747db5e9cc.jpg
Contact Information:
Katya Allison-Alfaro
Business Communications Manager, North America
916-690-2659
katya.alfaro@arvatousa.com
