GHENT, Belgium, Dec. 3, 2015 (GLOBE NEWSWIRE) -- IgnitionOne, the global leader in cloud-based digital marketing technology, today announced it has won the "Most Performing Campaign for the Automotive Scene" at the 2015 Digital Marketing Awards.
The Digital Marketing Awards recognized IgnitionOne for its ground breaking work on Toyota Custom Audiences for Facebook. In the case study, Toyota was able to increase conversions 100% by using IgnitionOne's propriety Engagement Score to enhance the relevance of targeting on Facebook. This was the first time that a brand combined Facebook Custom Audiences with an outside technology, IgnitionOne's proprietary Engagement Score, resulting in a surge in conversions.
"IgnitionOne's scoring applied to segmented audiences then to paid and owned campaigns significantly improves marketers engagement and conversion," said Will Margiloff, CEO of IgnitionOne. "We worked with the marketing team at Toyota to apply our proprietary Engagement Score with their Facebook's Website Custom Audiences campaigns to more precisely target website visitors across social. The results were tremendous and we're honored to receive this recognition from the Digital Marketing Awards."
This recognition is one of many recent accolades earned by IgnitionOne. Earlier this year, the company won the 2015 Hubbies Award for Most Innovative Integrated Marketing Suite for the company's Digital Marketing Suite (DMS). IgnitionOne was also recently positioned by Gartner, Inc. as a "Visionary" in the "Magic Quadrant for Digital Marketing Hubs".
The award-winning case study is available for download here: http://www.ignitionone.com/score-powered-custom-audiences-award/
About IgnitionOne
IgnitionOne is a global marketing cloud leader. The company's Digital Marketing Suite (DMS), with a powerful customer data management platform (DMP) at its core, simplifies life for marketers through an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring; lead optimization, and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne lights the customer journey with comprehensive data management and engagement scoring across channels and devices. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.