HUNTINGTON BEACH, Calif., Dec. 10, 2015 (GLOBE NEWSWIRE) -- Last season, Agenda Long Beach premiered a unique element to its diverse line-up with "The Point." After much success, the specialized surf-centric section of the show is back for the upcoming 2016 season, making its second official appearance at Agenda Long Beach.
"The Point" represents a curated selection of brands that are committed to presenting the most innovative, cutting-edge products for surf enthusiasts including apparel, accessories, footwear, hard goods etc. A notable highlight of "The Point" includes the section for shapers, one of many attributes pushing the progression of surfing technology and craftsmanship.
"Agenda is truly excited about our evolving commitment to the surf category through 'The Point', particularly the board builders who represent its creative core," said Agenda's Mike Carter. "We're honored to have Surfline as our strategic partner to help elevate this initiative. This second edition of 'The Point' is another step in Agenda's evolution to help showcase and celebrate this movement."
Moreover, "The Point" strives to highlight and partner with pioneers that elevate and bring attention to the Agenda show interface. With all of these advancements it is only fitting that in 2016, Agenda Long Beach will continue to elevate its media platform by officially partnering with world-renowned surf authority, Surfline. Surfline boasts over 10 million visits per month and has a social media reach of over 1.7 million followers.
"We're excited to partner with Agenda as we close out Surfline's 30th year," said Ross Garrett, Surfline's General Manager. "Our purpose is to make surfers' lives better and the incredible shapers and brands in The Point make the amazing products that enable that same thing."
Some of the notable brands participating in "The Point" this season are Billabong, Quiksilver, ...Lost, Rusty, Salty Crew, Sun Bum, Dakine, Superbrand, Brothers Marshall, Captain Fin, Brixton, Sanuk, Nixon, Globe, Hayden Shapes, Dyer Brand, Pyzel Shapes, and many more.
Agenda Long Beach is set to take place January 7-8, 2016 at the Long Beach Convention Center. For more information on "The Point" and Agenda show, please visit www.agendashow.com
ABOUT AGENDA: The Agenda Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool. www.agendashow.com
ABOUT SURFLINE: Surfline/Wavetrak, Inc. specializes in providing live and predicted ocean weather information, editorial content, and consulting services to consumers, businesses, and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline/Wavetrak Inc. is focused on enabling its customers to pursue peak surfing, marine, and fishing experiences through the Surfline.com, Buoyweather.com, and FishTrack.com brands on web and mobile platforms. The Company offers paid premium subscription services on both web and mobile platforms. In addition to paid subscriptions, the Company also offers advertising and provides a range of marketing services designed to reach and connect with users of Surfline, Buoyweather, and FishTrack. For more information on Surfline, please visit www.surfline.com.
AGENDA LONG BEACH EXPANDS "THE POINT" WITH AN EXCLUSIVE MEDIA PARTNERSHIP WITH SURFLINE.COM
| Quelle: Surfline/Wavetrak, Inc.