Bong has reached a principle agreement with its lending banks

NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO
THE UNITED STATES, AUSTRALIA, HONG KONG, JAPAN, ITALY, CANADA, SINGAPORE, SOUTH
AFRICA OR NEW ZEALAND OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OF
THIS PRESS RELEASE WOULD BE UNLAWFUL.

Press release 11 December 2015
On 10 December 2015, Bong AB (publ) (“Bong” or the “Company”) reached an
agreement in principle with its main lending banks (the “Banks”) to facilitate a
significant reduction of the Company’s indebtedness. The agreement is subject to
the completion of a contemplated bond issue as well as a conversion of the
Company’s outstanding convertible bonds to equity and the shareholders’ meeting
of the Company approving, among other things, new issues of shares and
subscription warrants. Bong is currently in the process of obtaining financing
through the contemplated bond issue. A majority of the holders of the Company’s
outstanding convertible bonds has undertaken to convert their convertible bonds
to shares. The various steps are further described below.

Background

Over the past two years, Bong has successfully carried out a restructuring plan,
significantly reducing the number of production facilities from 37 to 23 and
decreasing the number of full time employees from over 2,000 to 1,685 as per Q3
2015.

As a result of the measures taken in the restructuring of the Company, Bong’s
annual cost base has been reduced by approximately SEK 223m and Bong generated
an EBITDA of SEK 97m before restructuring costs for the twelve month period
ending in September 2015. With the operational restructuring largely complete
and significant costs having been eliminated, the Company is on track to achieve
its stated target of positive earnings before tax in 2016.

In order to complete the turn-around for Bong it has been deemed necessary by
the Board of Directors to significantly reduce and change the nature of the
Company’s indebtedness since the current financing is not viable. Such actions
would, if successfully completed, free up cash flow and provide Bong with
increased operational and financial flexibility. The measures described in this
press release outline the Company’s plan for refinancing and the aforementioned
agreement signed with the Banks. It is the Board’s view that the necessary steps
towards a sound capital structure are being taken through the outlined
transactions. The details of the proposed transactions are outlined below.

Acquisition of the current bank facilities

  · On 10 December 2015, the Company and the Banks signed an agreement in
principle, subject to primarily completion of the bond issue and conversion of
outstanding convertible bonds, stipulating the terms for the Company’s
acquisition of the Banks’ claims under the current bank facilities
  · Payment for the above acquisition will be made through a cash consideration
of SEK 195m and, further, the Banks will subscribe for approximately 27m shares
in Bong by way of set-off against part of the claims
  · The Banks will commit to transfer the shares currently held by the Banks,
approximately 23m, for free to the bond holders in the contemplated bond issue
  · The Banks will be entitled to subscribe for 10m shares in Bong through a
directed issue at a subscription price of SEK 1.00 per share

Convertible bonds

  · The Company has received undertakings from the convertible bond holders
representing more than 75 per cent of the outstanding convertible bonds, which
under the terms of the convertible bonds should be sufficient to ensure full
conversion to refinance the convertible bonds
  · According to the undertakings, the convertible bond holders will accept
conversion of the convertible bonds to approximately 27m shares in Bong assuming
full conversion
  · The convertible bond holders will be entitled to subscribe for 10m shares in
Bong through a directed issue at a subscription price of SEK 1.00 per share

Bond issue

  · The Company is currently in the process of raising up to SEK 200m through a
senior secured bond issue in order to finance the repurchase of the Banks’
claims under the current bank facilities
  · The final terms for the bond issue are still to be settled, but the
contemplated terms assume a unit where the bond holders, in addition to the
bonds, will be entitled to receive the shares from the Banks as described above
and an additional 40 million subscription warrants issued by the Company
entitling to subscription for a corresponding number of shares at SEK 1.15 and
will also include a restriction on dividend payments to the shareholders for the
duration of the bond

EGM

  · Provided that the bond issue is completed, the Company will convene an EGM
as soon as possible in order to carry out, among others, the contemplated issues
of shares
  · Such EGM will tentatively be held in January 2016

Illustrative effect of proposed transactions

The various measures described above would increase equity by approximately SEK
500 million, of which nearly SEK 70 million is raised through the various issues
of shares and subscription warrants, if fully subscribed for by all parties
(assuming full subscription of shares through exercise of subscription
warrants). The remaining equity increase is attributable to the debt reduction.
The Company's interest-bearing debt would decrease by around SEK 430 million,
whereby a reasonable balance between indebtedness and operating profit is
achieved. An additional positive effect of the measures is that the borrowing
costs are decreased as a result of the lower debt burden.

Financial advisors

AGB Sundal Collier AB is acting as financial advisor to the Company in
conjunction with the proposed transactions.

About Bong

Bong is a leading provider of specialised packaging and envelope products in
Europe, offering solutions for distribution and packaging of information,
advertising materials and lightweight goods. Important growth areas in the Group
are packaging within retail and e-commerce and the envelope market within
Eastern Europe. The Group has annual sales of approximately SEK 2.3 billion and
about 1,685 employees in 16 countries. Bong has strong market positions in the
majority of key markets in Europe, and the Group sees interesting possibilities
for continued expansion and development. Bong is a public limited company whose
stock is quoted on the Nasdaq Stockholm (Small Cap).

Bong AB (publ) discloses the information in this press release pursuant to the
Securities Markets Act. The information was provided for public release on 11
December, 2015 at 08:10 am CET.

Important information

This press release does not constitute an offer of any securities of Bong.
Neither the directed share issues nor any other transaction described in this
press release is directed to shareholders or other investors domiciled in the
United States, Australia, Hong Kong, Japan, Italy, Canada, Singapore, South
Africa or New Zealand, or in any other country where any such transaction would
require additional prospectuses, registration or other measures other than those
pursuant to Swedish law or would conflict with regulations in such country. No
shares, interim shares, subscription rights, convertibles or other securities
issued by Bong have been or will be registered in accordance with the United
States Securities Act of 1933, or in accordance with any securities legislation
in any state of the United States or any province in Canada. Accordingly, no new
shares, interim shares or other securities issued by Bong may be transferred or
offered for sale in the United States or Canada, other than in such exceptional
cases that do not require registration. The transactions described in this press
release are directed only at (i) persons who are outside the United Kingdom;
(ii) investment professionals falling within Article 19(5) of the Financial
Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended); or
(iii) persons to whom they can otherwise lawfully be directed at.

For further information contact Stéphane Hamelin, CEO, Bong AB.
Phone (switchboard) +46 44-20 70 00