Leading Software Reseller BrainSell Acquires SugarCRM Practice From Michigan-Based Aether Consulting

TOPSFIELD, MA--(Marketwired - January 15, 2016) - Leading software VAR BrainSell is pleased to announce their latest acquisition of Aether Consulting's SugarCRM practice. Aether Consulting, who has been selling, installing and training users on SugarCRM, is leveraging BrainSell to ensure their clients are provided with ongoing, top-rate SugarCRM services.

Visit SugarCRM Partner BrainSell's homepage here:

http://www.brainsell.net

The first of two acquisitions so far this year, with Aether, BrainSell can expand services to the Midwest region in a more centralized fashion. BrainSell already manages SugarCRM practices in the Minneapolis and Chicagoland areas, and the acquisition of Aether will allow for better service to clients in Ohio, Michigan, Indiana, Illinois and Wisconsin. Aether's clients will be able to team up with BrainSell's existing CRM resources, and in return, will benefit from the wide range of software consulting services BrainSell provides beyond what Aether has already brought to the table.

Aether Consulting's longtime President sees the acquisition as a mutual benefit.

"We are excited to join the BrainSell team," said Jerry Eisinger, President of Aether Consulting. "It insures that our SugarCRM client base will have access to Sugar's top Channel Partner. We know BrainSell will provide the same level of service that Aether clients have come to expect from us over the years."

This acquisition is a fantastic potential opportunity for SugarCRM users in the Midwest region who have not had localized support to have an even greater resource and bench of consultants to work with. BrainSell has already identified major benefits of acquiring Aether Consulting's practice, and commented on the adjoining skill sets of each company.

"We are very excited to expand our services to a larger sector of the Midwest region," said Jim Ward, president and CEO of BrainSell. "We've identified that Aether Consulting's skill set was a perfect complement to what we have accomplished here at BrainSell."

In 2015, BrainSell grew by over 35% year-over-year, was also named to 2015's Inc. 5000 List and is passionate about sharing their successful techniques with others. BrainSell credits their growth not only to their dedicated team.

About BrainSell
BrainSell is a leading advisory and technology consultancy that provides companies of all sizes with a competitive advantage that comes from best-of-class business software, services and unbiased advice. Since their founding in 1994, BrainSell has transformed from a regional boutique software reseller into a leading provider of unrivaled business strategy, best-of-class software, development, and implementation for clients of all sizes, across all industries.