Tele2 announces a new Leadership Team

Stockholm – Tele2 AB, (Tele2), (NASDAQ OMX Stockholm: TEL2 A and TEL2 B) today
announces a number of changes to the Leadership Team of the company, including a
new permanent CFO and new CEOs of Tele2 Sweden and Tele2 Netherlands.
Allison Kirkby, President and CEO, Tele2 AB, comments: “I am today announcing a
number of changes to the leadership of our company, as we embark on the next
stage of Tele2’s data monetization journey.”

New CFO, Tele2 Group
Lars Nordmark, currently CFO of Securitas Direct AB, will join Tele2 as
Executive Vice President and Chief Financial Officer. Lars is a Swedish national
with many years of experience in telecoms at T-Mobile, Orange and most recently
Q-tel. He will assume the position as of 18th April and replace James Maclaurin,
currently Interim CFO.

Allison Kirkby, President and CEO, Tele2 AB, comments: “I am thrilled to
announce Lars Nordmark as our new CFO. Lars brings a wealth of telecoms and
leadership experiences to Tele2 and has a strong value creation track record in
his previous CFO roles. I would also like to take the opportunity to thank James
for his many contributions to the company as Interim CFO during the past
months.”

New CEO, Tele2 Sweden
Samuel Skott assumes the position of EVP and CEO of Tele2 Sweden as Thomas Ekman
leaves Tele2 to take on new challenges outside the company. Samuel Skott started
out as a Tele2 Trainee in 2005 and has been an integral part of the Tele2 Sweden
leadership team during the past five years, as Commercial Director Residential
and most recently as Director Customer and Product Design. Samuel will assume
the position of CEO Sweden as of 18th April.

Allison Kirkby, President and CEO, Tele2 AB, comments: “I am immensely proud of
the talent we have in our company, and therefore thrilled to promote Samuel to
the CEO position. Samuel brings extensive experience from his years within
Tele2, having been working within the Swedish Leadership Team and playing a
major role in the development and the execution of the strategies that have
contributed to significant growth in the value of our Swedish business. As for
Thomas, he has done a tremendous job heading up our Swedish operation during the
past five years. I want to thank him for the many and great contributions in
leading Tele2 Sweden to a whole new level and I wish him the best of luck in his
new position.”

Thomas Ekman, EVP and CEO Tele2 Sweden, comments: “I have had a truly fantastic
time within the Kinnevik Group and Tele2 and I want to thank all my colleagues
within the company. I’ve been with Tele2 for the past ten years and when I was
offered the opportunity to become Partner and CEO of Cabonline Group, I felt
that this was the right challenge and the right time for me to accept. I am
extremely proud of the strength of the team and the business I leave at Tele2
Sweden. Having worked closely with Samuel I am convinced that Tele2 Sweden will
continue to challenge and drive the industry forward.”

New CEO, Tele2 Netherlands
Malin Holmberg who is currently EVP Central Europe and CEO of Tele2 Croatia will
take over the position as CEO of the Dutch business, as Jeff Dodds leaves to
return to his family and to take up a new role in the UK. Malin has worked for
Tele2 since 2009, having joined from Vodafone Group and assumed a position in
the Tele2 Leadership Team in the summer of 2015. She has managed to successfully
transform the Croatian business and has played an important role in the launch
of the new Operating Model and in preparing her region for commercialization and
monetization of 4G in 2016. Malin will continue to oversee our Croatian business
at this point in time, and take over the Dutch CEO role as of April 1st.

Allison Kirkby, President and CEO, Tele2 AB, comments: “Malin has proven to be
an inspirational leader within our Group and I feel confident that she has the
right experience and leadership qualities to take Tele2 Netherlands forward in
its new “post launch” stage. Malin’s experiences in the Tele2 Group, as CEO in
Croatia and as MAD for Central Europe within the Leadership Team have prepared
her well for this new opportunity within our company. Jeff has done a fantastic
job over the last 2 years in setting up the Dutch operation for continued
growth, by building out our network and re-launching the Tele2 brand to the
Netherlands. Since his family returned to the UK last summer, Jeff and I have
been working together on an effective transition plan in order for him to return
home. I wish him all the best in his new role.”

Jeff Dodds, CEO Tele2 Netherlands, comments: “I’ve had two great years at Tele2,
where I’ve worked alongside some fantastic colleagues, and had the pleasure of
leading some of the most talented people in the Dutch telecoms market. I’ll
always be proud of launching our 4G mobile network last November. I am now
looking forward to a new adventure with TalkTalk Plc back in the UK, from where
I’ll enjoy watching Tele2’s continued success.”

The information is of such character, which the Tele2 AB (publ) shall disclose
in accordance with the Swedish Securities Market Act (2007:528) and the Swedish
law on Trading with Financial Instruments (1991:980). The information was
distributed for disclosure on 28th January 2016.

For more information, please contact:
Viktor Wallström, Director of Communications, Tele2 AB, Phone: +46 703 63 53 27
Louise Tjeder, Head of Investor Relations, Tele2 AB, Phone: +46 704 26 46 52

TELE2 IS ONE OF EUROPE'S FASTEST GROWING TELECOM OPERATORS, ALWAYS PROVIDING
CUSTOMERS WITH WHAT THEY NEED FOR LESS. We have 14 million customers in 9
countries. Tele2 offers mobile services, fixed broadband and telephony, data
network services, content services and global M2M/IoT solutions. Ever since Jan
Stenbeck founded the company in 1993, it has been a tough challenger to the
former government monopolies and other established providers. Tele2 has been
listed on the NASDAQ OMX Stockholm since 1996. In 2014, we had net sales of SEK
26 billion and reported an operating profit (EBITDA) of SEK 5.9 billion.