Pricer receives significant orders from leading French grocery retail chain

A large French grocery retail chain that began a major roll-out of the Pricer
electronic price update system during 2015 has placed new additional orders
representing a value of above SEK 100 million. The two parallel deployments
throughout France that were won in strong competition last year consist of
replacements of segment LCD labels in large hypermarkets and new installations
of graphical e-paper labels in supermarkets. The orders will be delivered during
the first half year of 2016 with Pricer providing installation services for all
new installations. A number of complementing orders are expected later in the
quarter.

Pricer’s technology enables the replacement of all paper-based price labels on
retailers' shelves with electronic labels, via an IR-based wireless
infrastructure. These digital displays, with different sizes depending on
information needs, automatically retrieve price and product information from the
same database that is used when the goods are scanned at checkout.

- We have a deep strategic collaboration with this Customer, being one of our
foremost and oldest Customers in France and we are of course very pleased with
this confirmation of continued trust in Pricer. These orders underline that our
solution is market leading within grocery retail, says Jonas Vestin, CEO at
Pricer

For further information, please contact:
Jonas Vestin, VD, Pricer AB, +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 16:00 hrs CET on
Monday, February 1, 2016.


Pricer is the global leader in providing in-store shelf-edge digital solutions
that enhance both store performance and the shopping experience. Pricer’s
infrared ESL platform is fast, robust, interconnectable and scalable. Pricer’s
range of holistic solutions are all built on this intelligent and flexible
platform, and have been stacked according to the five major retail tenants they
support:

  · Price – guarantee price integrity to optimize sales and margins
  · Performance – make operations more efficient and compliant; speed, agility,
excellence, etc.
  · Promotion – tailor and enhance promotions both digitally and physically at
the shelf
  · Personalisation – manage and improve your customers’ shopping experience
  · Prediction –use Big Data to help your customers and your store’s performance

Pricer, founded in 1991 in Uppsala, Sweden, offers the most secure and fastest
in-store shelf-edge communications solution. Pricer works with the world’s top
retailers, small and large alike: grocers, DIY, electronics and speciality
stores. Today, over 13 000 stores of the leading retailers worldwide are
installed with Pricer’s leading platform.
Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB (publ)
Västra Järnvägsgatan 7
SE-111 64 Stockholm
Sweden

Website: www.pricer.com  (http://www.pricer.com%20)
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993