CINCINNATI, Feb. 03, 2016 (GLOBE NEWSWIRE) -- Cincinnati Bell is giving Fioptics entertainment customers more choice, flexibility and value with the introduction of “Fioptics MyTV”, which will be available in March.
Customers who sign up for “MyTV” will receive the Starter Package, which features more than 50 channels. Customers must then choose at least one Genre Package.
The Starter Package is $29.99 a month and includes local channels, as well as some of the most popular cable channels including AMC, Discovery Channel and HGTV.
Genre Packages range from $6 to $25 a month and include content subjects such as Sports, Kids & Family, and Entertainment.
“MyTV” will allow customers to create an individualized content package that best fits their interests and budget. “MyTV” will also allow subscribers to customize their content packages from season to season by removing or adding Genre Packages at any time. Customers will be able to make their content selections online.
“Cincinnati Bell understands customers want more choice and control in the fast-changing content space,” said Ted Torbeck, chief executive officer of Cincinnati Bell. “‘MyTV’ gives consumers the ability to tailor content packages to their specific interests, and simultaneously maximize the value of their monthly subscriptions.”
Cincinnati Bell Fioptics customers have the option of taking “MyTV” as a standalone service, or bundling it with Fioptics high-speed Internet service. Cincinnati Bell Fioptics Internet provides speeds up to 1 gigabit – which is 10 to 100 times faster than average broadband speeds.
Cincinnati Bell will continue to offer Fioptics customers traditional entertainment bundles in addition to “MyTV.”
“MyTV” will be supported by a new advertising campaign – “Love TV Again” – featuring Nick and Vanessa Lachey. A Cincinnati Bell television commercial starring the Lacheys will premiere on Feb. 7 during the Super Bowl.
The announcement of the new campaign will be followed by a #ShareTheLove grassroots marketing blitz in February that will feature employees “Sharing the Love” through random acts of kindness at businesses and venues throughout Greater Cincinnati.
For more information on “MyTV” go to Cincinnatibell.com/mytv.