Widen Wins "Killer Content Award" for Visual Storytelling Infographic

MADISON, WI--(Marketwired - February 10, 2016) -  Widen Enterprises, a leading digital asset management (DAM) solutions provider, today announced that the company was selected as a winner in the fifth annual Killer Content Awards from Demand Gen Report, a leading publication for B2B marketing professionals. Widen's work won the award in the Design Concept/Theme category, and the company will be honored along with other winners at an exclusive luncheon at the upcoming 2016 B2B Content2Conversion Conference on February 17, 2016, at The Fairmont Scottsdale Princess in Arizona.

Mary Turner, a graphic designer at Widen, designed the winning infographic, which is entitled "How to effectively use visual storytelling for your brand," with content and support from Jenn Lisak at DK New Media and Danielle Templeton, Nina Brakel-Schutt and Jake Athey from the Widen Marketing team. Turner and Brakel-Schutt will attend the 2016 B2B Content2Conversion Conference in Arizona and accept the award on behalf of the Widen team.

The infographic features a carefully crafted visual design and actionable information to introduce readers to concepts they can use to successfully infuse visual storytelling into their marketing efforts and manage resources to improve marketing performance cost effectively. It has been shared thousands of times across multiple platforms and appears in numerous prestigious industry publications and sites, including Adweek, MarketingProfs, Social Media Today, Search Engine Journal and more.

"We're incredibly proud of Mary and the team," said Matthew Gonnering, CEO of Widen. "The awesome infographic they created not only provides vital information about how storytelling can help marketers convey their message effectively, it demonstrated that principle by getting a lot of online attention and then winning this prestigious award. It's an honor for everyone at Widen, and we're grateful for the recognition."

The award-winning infographic will be showcased along with work from other top B2B brands in a final awards report that will be released after the 2016 B2B Content2Conversion Conference. To learn more about Widen, please visit www.widen.com.

About Widen

Widen is a content technology company. That means we develops solutions for marketers who need to connect their visual content -- like photos, videos, graphics and creative files -- for greater visibility and sharing. Organizations of any size can use Widen's DAM solutions to power their content from a central source of truth, and sync it with the other systems they use every day. Our solutions are trusted by hundreds of thousands of users worldwide like Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, and Yankee Candle. Learn more about Widen at www.widen.com.