Full Year Report January – December 2015

  · Sales for the full year increased by 9 percent to 14,486 MSEK (13,305) and
for the fourth quarter by 5 percent to 3,719 MSEK (3,536). In local currencies,
sales increased by 2 percent for both the full year and for the fourth quarter.
  · Operating profit from product areas1) for the full year increased by 7
percent to 3,690 MSEK (3,446) and for the fourth quarter by 1 percent to 908
MSEK (900). In local currencies, operating profit from product areas1) declined
by 2 percent for the full year and declined by 4 percent for the fourth quarter.
  · Swedish Match has, beginning this reporting period, started reporting its
share of STG’s net profit with a one quarter lag, due to differences in
reporting schedules between Swedish Match and STG. Due to this, no net profit
from STG was recognized for the October-December 2015 period.
  · Operating profit2) (excluding share of STG’s net profit for the fourth
quarter 2015 due to changed reporting) amounted to 4,008 MSEK (3,780) for the
full year and to 908 MSEK (992) for the fourth quarter.
  · EPS (basic) for the full year amounted to 14.48 SEK (13.23) and to 3.34 SEK
(3.55 including 0.47 from share of net profit in STG) for the fourth quarter.
The decline in EPS for the fourth quarter was fully attributable to the changed
reporting relating to STG.
  · The Board of Directors proposes a dividend of 20.00 SEK per share consisting
of an increased ordinary dividend of 8.00 SEK (7.50) and a special dividend of
12.00 SEK, following Swedish Match’s partial divestment of STG in conjunction
with the listing of STG on Nasdaq Copenhagen.
  · Following the close of the period STG was listed on Nasdaq Copenhagen and
Swedish Match reduced its ownership from 49 percent to 31.2 percent.

1) Operating profit for Swedish Match product areas, which excludes share of net
profit in STG.
2) Operating profit for the Group includes larger one-time items and share of
net profit in STG.
For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference
A telephone conference will be held today, Friday, February 19 at 10:30 a.m.
(CET), (9:30 a.m. UK time). At this time we will review and comment on the
results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett
Harrison.
Listen to the telephone conference live at:
http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone
number:
UK replay number: +44 20 7031 4064, access code: 550963
US replay number: +1 888 365 0240, access code: 550963
Swedish replay number: +46 8 505 203 33, access code: 550963
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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130
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The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on February 19, 2016 at
08.15 a.m. (CET).
___________

Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Swedish Match share is listed on
Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

___________

Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com