SALT LAKE CITY, Feb. 24, 2016 (GLOBE NEWSWIRE) -- Premium active lifestyle brand Jaybird, today announced its partnership with the Rock 'n' Roll Marathon Series. Jaybird is one of three global partners and the official headphone of the 2016/2017 marathon series.
"We're stoked to connect the Jaybird brand with this stellar organization – we're huge fans of the series," said Rene Oehlerking, Jaybird chief marketing officer. "If you love training and running with tunes like we do, you run with Jaybird. Runners love ditching the wires, having a secure, comfortable fit and our lifetime sweat-proof warranty. There couldn't be a better fit than Jaybird and the Rock 'n' Roll Marathon Series."
Additionally, Jaybird is also a sponsor and participant in the marathon's new Lucky Finisher program which rewards racers through the online Finisher Zone platform. As part of its involvement in the promotion, Jaybird will give away five pairs of its wireless sport earbuds after each event to randomly selected participants.
"Jaybird's partnership is perfect for the Rock 'n' Roll Marathon Series because it will integrate music into the entire running experience: training, race weekend and our new, innovative post-race Finisher Zone," said Dan Cruz, VP of communications for the Rock 'n' Roll Marathon Series. "Our series was founded on live music and entertainment, and now Jaybird is bringing digital audio to the total runner experience."
For more information about Jaybird and its products, visit JaybirdSport.com.
About Jaybird
Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird is known primarily for its innovations in the Bluetooth headphone market. Jaybird is one of the fastest growing private companies in the world, ranked in the Inc. 5000 three times running (currently 392nd nationally, 13th in Utah), and the third top premium sport headphone brand in the US behind only Beats (Apple) and Bose. For more information, please visit JaybirdSport.com
About the Rock 'n' Roll Marathon Series
The Rock 'n' Roll Marathon Series attracts more runners than any other running series with 30 worldwide destinations in 2016. Established in 1998, Rock 'n' Roll Marathon Series' simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike.
In its history, the Rock 'n' Roll Marathon Series and their charity partners have raised more than $320 million through the events for a variety of worthy causes. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with a celebratory finish line festival and Toyota Concert Series featuring some of the biggest names in music, with past headliners including Kid Rock, Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. Further information about the Rock 'n' Roll Marathon Series can be found online at RunRocknRoll.com.
PR Contact
Jay Stevens
Jaybird
jay@jaybirdsport.com
(801) 803-5703
Dallin Hatch
Method Communications
dallin@methodcommunications.com
(801) 461-9796