NEW YORK, March 01, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading global discovery platform, today announced a new analytics dashboard for publishers, offering real-time insight into the “visit value” of a user by referral source, platform type, and other audience segments. The dashboard enables publishers to analyze and compare the revenue potential of every on-site user, empowering publisher teams with actionable data that can optimize strategies around traffic acquisition, social media promotion, and internal recirculation.
Following an initial beta period, these new reports are now available to all publisher partners through Taboola Backstage, the company’s newly redesigned campaign management and analytics portal. Many publishers have already seen significant revenue gains by incorporating “visit value” data into their monetization strategies, better informing revenue decisions across the organization.
“In today’s fragmented digital media environment, we can no longer use the same monetization strategies for all audiences across all platforms,” said Rich Sutton, Chief Revenue Officer at Trusted Media Brands, Inc. “I’m constantly working with my team on assessing the unique value of each visitor who arrives on our sites, and Taboola has become a vital part of that workflow, enabling us to unlock new revenue opportunities and more accurately forecast the performance of each audience segment.”
Taboola’s advanced data and insights are powered by the largest content discovery platform in the world, as recently reported by comScore, reaching nearly 90% of all US Internet users. Taboola reaches over 750 million unique users around the world every month, including more desktop users than Google, Yahoo, or Facebook in the US.
“As user behavior and content consumption trends rapidly change, monetization strategies must change as well, responding in real-time to if a visitor is using a laptop or a smartphone, or if they arrived via Facebook versus search,” said Adam Singolda, founder and CEO at Taboola. “In developing our discovery platform, we’ve been able to generate unparalleled insight into how people engage with content across the web, and we’re very excited to share that knowledge in new and more actionable ways with our publisher partners, today and innovating together moving forward.”
Taboola’s predictive technology analyzes hundreds of real-time signals (such as location, device type, referral source, social media trends, and more) to match people with the top items they are most likely to be interested in consuming next, generating more than one billion clicks each month.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.