Percona Announces Keynotes for Fifth Annual Percona Live Data Performance Conference 2016

DURHAM, NC--(Marketwired - Mar 8, 2016) - Percona, the company that delivers enterprise-class MySQL® and MongoDB® solutions and services, today announced the keynote sessions for Percona Live Data Performance Conference 2016 (formerly MySQL Conference and Expo), which will take place April 18-21, 2016 at The Hyatt Regency Santa Clara and Santa Clara Convention Center. Sponsorship opportunities are still available. A discounted block of reserved rooms at the Hyatt Regency Santa Clara is filling quickly, so attendees are urged to reserve now. The reservation block expires on March 25, 2016.

Percona Live Data Performance Conference 2016 is the premier event for the rich and diverse open source community and businesses that thrive in the MySQL and NoSQL marketplaces. Attendees include DBAs, sysadmins, developers, architects, CTOs, and CEOs representing organizations from industry giants such as Oracle to start-ups. Vendors increasingly rely on the conference as a major opportunity to connect with potential high-value customers from around the world.

Keynote Sessions

Session Title & Speakers		Description
DAY 1
Welcome Peter Zaitsev, CEO of Percona
"Transcending database tuning problems: How machine learning helps DBAs play more ping pong" Chad Jones, Chief Strategy Officer, Deep Information Sciences		Machine learning enables businesses to gain competitive advantage through predictive analytics. But if we look deeper into the data stack, we find the need for the same predictive capabilities for MySQL tuning. With over 1,013 possible tuning permutations, some requiring reboots or a rebuild, DBAs spend too much time on MySQL tuning for a point-in-time situation that changes constantly. This session will show how unsupervised machine learning based on resource, workload and information modeling can predictively and continuously tune databases.
"Things to Keep a Nye On - A Scientist's Thirst for Knowledge and an Engineer's Vision of What Can Be" Bill Nye		The best science is built on solid data. As a world-renowned icon in tech and geek circles everywhere, Bill Nye fights to raise awareness of the value of science, critical thinking, and reason. He hopes that the data he brings will help inspire people everywhere to change the world. Bill is the CEO of the Planetary Society.
DAY 2
"Take back the power in your cloud applications with Apache Cassandra" Patrick McFadin, Chief Evangelist for Apache Cassandra at DataStax		As database engineers, we have had to support the crazy dreams of application developers since the beginning of the internet. I say let's take back the power! It's time to use a tool that was built for just this problem. I'm talking about Apache Cassandra and how it can help you eliminate down time or span your data around the world with ease. Deploying to the cloud isn't always easy, so give your application developers the best chance they can get and sleep easy at night. I'll tell you how to do it and you'll be happy again.
PANEL: "Data in the Cloud: Cloudy with a chance of running out of disk space? Or Sunny times ahead?" Matt Yonkovit, Vice President of Services at Percona (Moderator) Thomas Hazel, Founder, CTO and Chief Scientist at Deep Information Science Mark Callaghan, Technical Staff at RocksDB Kyle Bader, Senior Architect, Red Hat Reddy Chagam, Principal Engineer and Chief SDS Architect, Intel Data Center Group at Intel		As larger and larger datasets move to the cloud, new challenges and opportunities emerge in handling such workloads. New technologies, revamped products, and a never-ending stream of ideas follow in the wake of this advance. These aim to improve the performance and manageability of cloud-based data, but are they enough? What issues still need to be worked out? And where are we going as an industry?
"MySQL: Combining SQL and NoSQL" Tomas Ulin, Vice President MySQL Development at Oracle		MySQL 5.7 delivered major improvements in performance, scalability and manageability. Let's explore how MySQL can deliver on the promises of NoSQL, while keeping all the proven benefits of SQL. This talk includes providing a better understanding of the MySQL development priorities and what the future holds for the world's most popular open source database.
"MyRocks, MongoRocks and RocksDB" Mark Callaghan, Technical Staff at RocksDB		This talk will discuss how and why MyRocks provides better performance, efficiency and compression using real and synthetic workloads. In one case, MyRocks gets 2X better compression compared to compressed InnoDB for a production workload. For these reasons, we expect MyRocks to become the web-scale storage engine for MySQL.
DAY 3
"Winning with Open Source Databases" Peter Zaitsev, CEO of Percona		With the complexity of today's web applications, and the databases, systems and hardware that support them, organizations must use the right open source tools and technology for each job -- without getting locked into a proprietary solution. With Percona, customers are assured a choice in technology options that are completely open source and include enterprise features. Learn how Percona is a true open source partner that helps you optimize your database performance to better run your business.
"AWS Big Data Services: Reimagining Big Data Processing in the Cloud" Anurag Gupta, Vice President of Big Data Services at AWS		In this talk, I will provide an under the hood view of some of the most popular Big Data services at AWS including Amazon DynamoDB -- a NoSQL service, Amazon Redshift -- a peta-byte scale data warehouse service, Amazon EMR -- an elastic map-reduce service, and Amazon Aurora -- a massively scalable relational database service, all designed and optimized for the cloud. I will also talk about best practices in understanding customer desires and behavior from Big Data and how to achieve 1:1 customer experience at scale.
Community Awards		The Community Awards are independently organized and acknowledge individual achievement in a variety of categories.

Sponsorships
Sponsorship opportunities for Percona Live Data Performance Conference 2016 are available and offer the opportunity to interact with more than 1,250 DBAs, sysadmins, developers, CTOs, CEOs, business managers, technology evangelists, solution vendors, and entrepreneurs who typically attend the event. Current sponsors include:

Diamond Plus: Deep Information Science, RocksDB
Platinum: Rackspace, VividCortex
Gold: Amazon Web Services
Silver: Shopify, Yelp
Exhibit: Agildata, Blackmesh, Box, Codership, Grafana.net, Pythian, Red Hat, ScaleArc, SolarWinds, DBSeer, Vertabelo,
Other: Google, Intel, MailChimp
Media: Database Trends & Applications, Datanami, Opensource.com, O'Reilly Media

Planning to Attend?
Visit the Percona Live Data Performance Conference 2016 website for more information about the conference. Interested community members can also register to receive email updates about Percona Live Data Performance Conference 2016.

Percona Live Conferences

What: Percona Live Data Performance Conference 2016
Where: The Hyatt Regency Santa Clara and Santa Clara Convention Center
5101 Great America Parkway, Santa Clara, CA 95054
When: April 18-21, 2016

About Percona

With more than 3,000 customers worldwide, Percona is the only company that delivers enterprise-class solutions for both MySQL and MongoDB across traditional and cloud-based platforms. The company provides Software, Support, Consulting, and Managed Services to some of the largest and most well-known brands on the Internet such as Cisco Systems, Time Warner Cable, Alcatel-Lucent, Groupon, and the BBC, as well as to many smaller companies looking to maximize application performance while streamlining database efficiencies. Well established as thought leaders, Percona experts author content for the Percona Data Performance Blog. The popular Percona Live conferences draw attendees and acclaimed speakers from around the world. For more information, visit www.percona.com.

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