Flowroute Introduces SMS Capabilities, Enabling Developers to Unify Calling and Messaging on a Single Phone Number and Deliver Seamless Customer Experiences

SEATTLE, WA--(Marketwired - March 09, 2016) -  Flowroute Inc., the leading provider of advanced calling and messaging services for cloud-based companies, today announced the general availability of its SMS capabilities, enabling enterprises and developers to integrate text messaging functionality from a single toll-free or long code phone number into their applications and services. By leveraging Flowroute's communications services, developers can design and create contextually smart interactions to differentiate and transform the user experience.

"Flowroute has allowed us to broaden the way we communicate with our customers by delivering the highest quality and value automated communications services in the market," said Zsolt Halmos, director of business development at ReminderCall.com. "We have many options for communication providers but we have chosen Flowroute because they give us unmatched control over our communications while making it simple, secure and seamless. The automated communications market is intensely competitive, so having unified voice and messaging from one provider is absolutely critical to our success and continued growth."

Unlike other communications service providers, Flowroute has been certified as a Competitive Local Exchange Carrier (CLEC) across the United States, which allows them to provide developers direct access to, and control over, telephony resources such as phone numbers, inbound and outbound calling, text messaging and advanced signaling data. This ensures a true carrier-grade communications experience for both enterprise developers and their end customers.

Flowroute's SMS capabilities give enterprises and developers the ability to:

• Send and receive SMS: Enable SMS-based customer interactions using new or existing toll-free or long code phone numbers.
• Receive detailed information: Review detailed reports that contain SMS statistics and usage records in real-time through the Flowroute managed portal including message direction, message status, billing info, timestamps, and message content.
• Customized Routing: Obtain real-time control over how SMS messages are routed through customizable web hooks that ensure customizable delivery at the account or individual phone number level.
• Real-time provisioning: Search and provision phone numbers in real-time through the Flowroute API or online portal to allow apps and services to scale immediately.

"There is a massive paradigm shift in how consumers expect to communicate with SaaS-based companies that rely on secure, consistent voice and messaging interactions," said Sean Hsieh, co-founder and chief product officer at Flowroute. "We will continue to provide our customers with the tools and resources that foster innovation, as well as a strong commitment to customer service that focuses on ensuring rapid adoption and flawless operations in production. Our customers are already applying SMS functionality and creating unique and powerful apps and services. We're excited to see what new use cases evolve by unifying calling and messaging."

About Flowroute
Flowroute is the leading provider of communication services for cloud-based companies. Flowroute gives developers and enterprises carrier-quality services with unprecedented performance, transparency and control to add voice and messaging capabilities into their apps and services to create unique user experiences. Flowroute is privately held and headquartered in Seattle, WA. For more information: www.flowroute.com.