IRVINE, CA--(Marketwired - March 10, 2016) - Web comedy giant FailArmy, which boasts more than 17 million fans across YouTube and social media, is now viewable on over nine million televisions by way of Xumo, the premium television and video-on-demand over-the-top (OTT) service for the digital age. The newly cemented partnership between FailArmy (which is owned and operated by Jukin Media) and Xumo allows for instant access to FailArmy's well-known and much-loved fail videos and compilations.
"Xumo delivers unique, entertaining digital content that is conveniently accessible and we're pleased to add FailArmy to the mix," said Colin Petrie-Norris, CEO of Xumo. "We're redefining what it means to be a television channel -- and our rapidly growing audience is falling in love with the fresh fails delivered to them via the largest screen in the home."
FailArmy's video content consists of user-generated and submitted videos featuring real-life "fails," that are compiled into short videos such as "Fails of the Week," "Workout Fails," or "Best Fails of 2015." FailArmy receives more than 400 million views per month across digital platforms.
"Xumo gives FailArmy's 17+ million fans an easy way to access all their favorite FailArmy content, right on their TVs," said Cameron Saless, Chief Growth Officer for Jukin Media. "The partnership also allows FailArmy to get in front of the millions of Xumo users who may not otherwise come in contact with the brand."
The Xumo platform is available on smart TVs from major manufacturers like VIZIO, LG, Panasonic and delivers live and video-on-demand from more than 50 different content providers. To learn more about how Xumo delivers premium content from providers like FailArmy, or to learn how to become a content partner, please visit http://www.xumo.com/.
About Xumo
An advanced technology company based in sunny California, Xumo seamlessly delivers over-the-top (OTT) and video-on-demand (VOD) content direct to consumers through smart TVs manufactured by LG Electronics, VIZIO and Panasonic, mobile and desktop applications. Xumo brings consumers premium digital and broadcast content via applications that are fully equipped with content recommendations, curated programs and dynamic ad insertion capabilities. Leveraging technological advancements through which living room devices have become both connected and aware, Xumo offers multiple ways to reach and engage with consumers within the home. Learn more about Xumo at www.xumo.com and follow @XumoTV on Twitter.
About FailArmy
FailArmy is a premier comedy brand built on the world's funniest user-generated videos. With more than 17 million fans, FailArmy engages its global fanbase across an expanding universe of video platforms and social networks. Fans of the brand, known collectively as FailArmy Nation, submit content that appears regularly in FailArmy's compilation videos. FailArmy is also an international TV series that airs in 221 territories worldwide. FailArmy is owned and operated by Jukin Media.
Contact Information:
David Feistel
davidf@lfpr.com