Canadian Blood Services Selects MediaValet, Making DAMS a Vital Tool to Support Giving Life

VANCOUVER, BC--(Marketwired - March 29, 2016) -  MediaValet (TSX VENTURE: MVP), a leading provider of cloud-based digital asset management software (DAMS), is humbled to announce that Canadian Blood Services has selected MediaValet to support the management of its digital assets. Canadian Blood Services will be the first of MediaValet's Canadian customers to utilize Microsoft's new data centers in Toronto and Quebec City.

Since 1998, Canadian Blood Services has managed Canada's national blood supply. The non-profit organization holds many responsibilities from collecting, testing and manufacturing blood, blood components and stem cells to being the primary source for knowledge and ground-breaking research on blood, stem cells, marrow, organ and tissue transplantation, cord blood, plasma protein and transfusion medicine -- both nationally and internationally. Canadian Blood Services employs a team of approximately 4,300 staff and 17,000 volunteers in 36 permanent collection locations, and more than 14,000 donor clinics across Canada.

For 13 years, Canadian Blood Services' marketing and communications teams have been managing digital assets with an on-premise database solution that has become increasingly difficult to work with. The move to a cloud-based solution was imminent in order to increase workflows, enhance team collaboration, extend external access, and reduce costs.

"The work we do at Canadian Blood Services saves the lives of Canadian patients every day," commented Mark Donnison, Vice-President of Donor Relations for Canadian Blood Services. "To do this important work, we need high-performing, user-friendly technology to support our operations. MediaValet is a perfect fit, it delivers the security, local accessibility and user-experience we demand -- enabling us to quickly and easily leverage our digital assets to engage Canadians with our national cause."

Canadian Blood Services selected MediaValet in appreciation of the company's core values: to provide exceptional customer service, unlimited support, and flexibility in accommodating customer needs unmatched in the industry. This choice ensures that Canadian Blood Services will benefit from MediaValet's ability to 1) scale alongside their fast-growing asset collection, 2) associate multilingual assets, 3) customize permission controls, especially based on campaign expiration dates, and 4) transfer files easily to vendors across Canada.

"It's truly a pleasure when we can help fellow Canadians," commented David MacLaren, founder and CEO of MediaValet. "In this instance, thanks to Microsoft's long-term commitment to Canada and the Cloud, we're able help a national organization that's imperative to the lives of many Canadians."

About MediaValet Inc.

MediaValet stands at the forefront of the emerging cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 26 highly secure and hyper scalable data centers around the world, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting-edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA -- ensuring exceptional customer and user experiences are delivered at all times.

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