Polarn O. Pyret – Focus on profitable growth

Polarn O. Pyret has today taken the decision to close the smaller and
unprofitable operations in the Netherlands and China and to expand the number of
stores in Finland and Norway. The measures will generate a positive earnings
effect from June 2017. The strategic review of Polarn O. Pyret´s operation
continue.
As communicated in the second quarter interim report 2015/16 an overview of
Polarn O. Pyret’s operations is conducted. One of the findings from this
overview is to further deepen the presence in the company´s core markets. As
part of this Polarn O. Pyret has now taken the decision to close down the
operations in Holland and China and expand the store network in Finland and
Norway. The closure will not affect the production office in Hong Kong, which
will remain fully operational in its present form. The Dutch e-commerce business
will not be affected of the closure of the three physical stores in Holland. The
measures will generate a positive earnings effect from June 2017.

- The measures have a clear purpose - to increase the profitability of Polarn O.
Pyret and create better conditions for profitable growth. The markets that we
are now completely dismantle has so far only resulted in negative profitability
while the larger markets, where we have achieved a certain presence and sales,
have historically shown an acceptable profitability. I am convinced that
profitability has the potential to increase at a higher rate after these
measures are implemented, says Magnus Håkansson, President and CEO of RNB RETAIL
AND BRANDS.

The process of closing down the operations in Holland and China will commence
immediately and is expected to be completed by June 2017. During the 2014/2015
fiscal year, the operations in Holland and China generated sales of about SEK 11
M. Total sales for the Polarn O. Pyret business area amounted to SEK 667 M for
the same period.

- The focus on the core markets means that we can now free up resources and
better prioritize our investments on our core markets where we have good
opportunities to create value for our customers and shareholders. The decision
to expand our proprietary store network until June 2017 in Finland and Norway
mean that the number of stores will increase in the coming 15 months. The
prerequisites for profitable growth in Finland and Norway has been made possible
through the acquisition of the franchisees in each country. This is an exciting
time for Polarn O. Pyret, as we build an even stronger company for the future,
says Magnus Håkansson.
For further information, please contact:

Magnus Håkansson, CEO and President RNB RETAIL AND BRANDS, phone: +46 8 410 520
02, +46 768 87 20 02, e-mail: magnus.hakansson@rnb.se

The information is such that RNB RETAIL AND BRANDS AB (publ) is required to
disclose in accordance with the Swedish Financial Instruments Trading Act and/or
the Swedish Securities Market Act. The information was submitted for publishing
on April 11, 2016, at 2.15 p.m CET.
RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the store concepts Brothers and Polarn O. Pyret, as well as
through shops in the department stores NK in Stockholm and Gothenburg. RNB
RETAIL AND BRANDS has operation in 12 countries. RNB RETAIL AND BRANDS has been
listed on the OMX Nordic Exchange since 2001.