Landmark product introduction from Oticon

Company announcement no 2016-06                          13 April 2016

Landmark product introduction from Oticon

Oticon Opn^TM  delivers speed, power and connectivity

At the annual audiology congress AudiologyNOW! taking place in Phoenix, Arizona, USA, from 14 to 16 April 2016, Oticon will be presenting the full details on the previously announced product introduction. The details on Oticon Opn^TM can also be found in the attached press release from Oticon.

COO of William Demant and President of Oticon, Søren Nielsen, comments on the introduction:

“This is a major step forward in technology and user benefits – with Oticon Opn we are creating a paradigm shift by overcoming a challenge that even the most advanced solutions of today haven’t been able to solve, namely the ability to handle noisy environments with multiple people speaking. In our commitment to people first, we have created the world’s best hearing aid, which every hearing impaired person should have, to be able to interact actively in even the noisiest sound environments. This launch confirms Oticon’s position as the innovative industry leader within hearing care technology and audiology.”

Oticon Opn™ will be available in shops from the end of the second quarter 2016 in the popular, discreet miniRITE™ style.

Outlook for 2016

The financial impact of the Oticon Opn™ launch has already been included in the guidance for 2016 as communicated in the Annual Report 2015.

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