BOSTON, MA and SAN JOSE, CA--(Marketwired - Apr 20, 2016) - Mobiquity Inc., a leading mobile engagement provider trusted by hundreds of firms, and EyeXam, the leading smartphone and tablet eye care app with over 1.5 million free downloads to date, today announced a collaboration envisioned to offer eye care customers innovative mobile solutions based on an unprecedented eye care market acuity.
The combination of Mobiquity and EyeXam's mobile visions and resources will undoubtedly move eye care into a new era of mobile engagement. Consumers will benefit from unprecedented access to eye care information, exams, products and, ultimately, better eye health. The venture partners Mobiquity's innovative mobile solutions and user experiences with EyeXam's proprietary self-screening and searchable eye care professional database for unparalleled eye care customer affinity.
"We are excited to team up with an innovator like EyeXam," said Scott Snyder, PhD, Mobiquity's President and Chief Strategy Officer, "to transform the engagement model in vision care by combining EyeXam's patented technology with our world-class mobile/digital capability in healthcare and retail. The impact will be more proactive eye care and a better overall experience for consumers and increased engagement and purchases for retailers."
"We're honored to collaborate with Mobiquity," Nikki Iravani, OD, optometrist and EyeXam founder and CEO commented, "to help improve eye care for consumers everywhere. This venture advances our primary goal for consumers to visit eye care providers to get eye exams routinely so they maintain optimal eye health. We expect the Mobiquity + EyeXam combination to help us build on the EyeXam app's popularity and on the exceptional value it provides consumers and eye care professionals."
The rapidly converging digital world and healthcare is clearly affecting the way hundreds of millions of people around the globe think about wellness and healthcare. Technology and its advances are leading to empowering both patients and caregivers by fostering connectivity and engagement between them. Studies show almost 80% of consumers in the United States have expressed interest in mobile healthcare solutions which is causing the number of healthcare apps to expand rapidly.
About Mobiquity™
Mobiquity™ is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 200 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Pfizer, Medavie Blue Cross, Putnam Investments, The Boston Globe, The Weather Channel and Weight Watchers International. To learn more, visit www.mobiquityinc.com
About EyeXam™
EyeXam™ is the #1 mobile eye care app that seamlessly connects consumers seeking eye care to eye care providers. It has been downloaded free over 1.5 million times in the United States. EyeXam's smartphone and tablet app (for consumers) and robust supporting cloud-based tools (for providers) are designed to empower patients and providers by engaging them instantly and conveniently with each other. The EyeXam app essentially puts a patient's eye care provider in his or her pocket for unprecedented access leading to improved eye health and wellness. To learn more about EyeXam, visit www.eyexam.com online or the iTunes or Google Play stores on your smartphone or tablet.