DENVER, May 04, 2016 (GLOBE NEWSWIRE) -- Real-time digital marketing software company Wayin has acquired the leading UK-based interactive marketing platform EngageSciences. As a part of the deal, Wayin will bring on EngageSciences' complete executive team of marketing technology veterans and welcome Richard Jones to step into the role of CEO.
The combination of the two companies and platforms will align Wayin’s leading real-time social data search and visualization capabilities with EngageSciences’ digital campaign delivery and first-party data collection capabilities. Together they will create a full-service digital marketing technology tool that integrates into CRM and marketing automation platforms. With complementary business models, clear product and strategy synergy, and a broad international footprint, the two companies have come together to provide modern-day marketers all the tools they need to deliver authentic campaign experiences across all digital properties.
Wayin was co-founded in 2011 by current CEO Scott McNealy, who will remain active as Executive Chairman of the Board, helping to guide the vision and growth of the company moving forward. The company integrates with public Twitter, Instagram and Facebook content to give marketers and media organizations a tool to more accurately discover, understand and act upon real-time data from social media insights. As a recognized leader in real-time digital capabilities, Wayin has helped big-name brands such as the Denver Broncos, The Weather Channel and Walgreens use social data to drive customer engagement and persuade action.
“While Wayin provides strong real-time capabilities, the combined solution will go much deeper by offering marketers the ability to gather data through polls, product feedback and reviews and other campaigns to further understand customers and drive results," McNealy said. "With more than 500 million campaign entries on the combined platform, we are looking at approximately one in 14 of the world’s population having already participated in a brand campaign run on the combined company's platform. By next year that number will be one in seven."
The EngageSciences platform launched in 2011 with the mission to provide consumer brands with better marketing solutions. Today, the company has global offices in London, Oxford, Sydney, Dubai and New York, with clients in 76 countries including some of the biggest and most respected publishers and brands such as Bauer Media, Microsoft, Vodafone, AOL, Discovery and Rogers Communications.
“Marketing strategies have relied too heavily on interruptive paid media advertising for far too long. Marketers must now create relevant and participatory brand experiences to earn trust and influence the path to purchase,” said Jones, EngageSciences CEO and incoming Wayin CEO. “The combined capabilities that Wayin and EngageSciences bring creates a category leader in this emerging space.”
This announcement comes on the heels of a $15.4 million investment round for Wayin in September 2015. Together, the joint company now services more than 300 brands across 80 countries and 10 industries. The company headquarters will be located in Denver, Colorado, but with respective leaders in U.S. and UK markets and existing presences in Asia and the Middle East.
For more information on the acquisition, visit www.wayin.com/wayin-and-engagesciences
About Wayin
Wayin provides real-time digital marketing technology and services to surface the best social trends and content to engage, persuade and drive marketing results. Wayin gives brands control over their social data to create real-time experiences for consumers across paid, owned and earned media that foster trust and drive action. Leading brands, media companies and sports teams have partnered with Wayin to persuade consumer action by leveraging authentic user-generated content including the Denver Broncos, Dunkin Donuts, The Weather Channel, MLB, Logitech and Walgreens.
About EngageSciences
The EngageSciences interactive marketing platform enables brands to engage consumers, collect data and repurpose UGC across every digital channel.
A revolutionary platform for creating interactive marketing experiences, infused with authentic social advocacy. Combining the Advocacy and Campaign modules from EngageSciences, brands and agencies get a single solution that is highly configurable, providing a multitude of ways to engage the digital consumer, collect marketing opt-ins and customer data.
With its headquarters in the UK, and offices across the globe, EngageSciences operates across 72 countries, working with a mixture of well-known brands, including: Microsoft, Vodafone, Yahoo!, Etihad Airways, Air New Zealand, AOL, Discovery and Universal.