BJÖRN BORG AB INTERIM REPORT JANUARY

SALES INCREASES

1 JANUARY – 31 MARCH, 2016

  · The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1).
Sales were not affected by exchange rates.
  · The gross profit margin was 50.0 percent (53.6).
  · Operating profit amounted to SEK 13.9 million (12.8).
  · Profit after tax amounted to SEK 6.5 million (14.9).
  · Earnings per share before dilution amounted to SEK 0.28 (0.61) and earnings
per share after dilution amounted to SEK 0.28 (0.61).

QUOTE FROM THE CEO

“The performance of our own stores remains good and sales for comparable units
increased by over 15 percent compared with Q1 2015. Our own e-commerce continues
to post strong growth, +103 percent. In total, Björn Borg’s sales rose during
the first quarter 2016 by 21 percent versus the comparable quarter of 2015,”
noted CEO Henrik Bunge.

For further information, please contact:
Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700
Björn Borg is required to make public the information in this interim report in
accordance with the Securities Market Act.
The information was released for publication on May 19, 2016 at 5:30 pm (CET).
BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2016

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