3BL Media Releases New Analytics, Reporting and Benchmarking Module, Adding Strategic Insights for CSR and Sustainability Communicators

SAN DIEGO, CA--(Marketwired - June 07, 2016) - 3BL Media, the corporate communications platform for CSR and sustainability content, has released a new automated analytics module that gauges stakeholder engagement and helps brands optimize their messaging, the company announced today.

The enhanced analytics reporting module is being launched at the Sustainable Brands conference in San Diego this week, with rollout to all 3BL Media clients by the end of June. There is no additional charge for the update.

"There's something for everyone in this update," said Greg Schneider, co-founder and CEO of 3BL Media. "The C-suite and board will enjoy clear, high-level reporting that maps to business goals, while the comms team will have access to granular data specific to each piece of content they publish, including benchmarking by sustainability topic and medium, which should help inform future content production."

The new reporting functionality was developed in concert with clients, who routinely discuss metrics during scheduled quarterly reviews with their 3BL Media media consultant.

Available at the close of each calendar quarter, the analytics module will provide clients with detail about the activity and performance of a brand's content by media type, category and volume of Flexible Media Releases (FMRs) in comparison to benchmarks for prior period and same period prior year.

Each report will be customized by a brand's media consultant to highlight specific items and opportunities for adjusting content production and distribution to ensure greater reach and overall results.

"By understanding which videos, infographics, blogs or press releases best convey a sustainability story, brands can adjust their strategies and tactics to achieve their communications goals with key audiences," Schneider continued.

About 3BL Media

Based in Northampton, Massachusetts, 3BL Media is a corporate communications platform exclusively for the distribution of corporate social responsibility and sustainability news and content. Founded in 2009, the company works with corporations and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media has grown organically and through acquisition, operating a network of focused, authoritative sites including 3blmedia.com, csrwire.com, reportalert.info, ethicalperformance.com, justmeans.com and socialearth.org. Content issued by 3BL Media clients also appears on hundreds of thousands of Bloomberg and Thomson Reuters terminals.