LOS ANGELES, CA--(Marketwired - Jun 7, 2016) - Giant Media today announced the hire of Spencer Janis as vice president of sales, North America. Janis will work closely with newly appointed CEO John Cobb to position the company to further capture the huge transfer of ad budgets from TV to digital video over the next few years.
With U.S. digital video advertising expected to surpass $28 billion by 2020, Giant Media continues to aggressively add industry experience to its leadership team.
"With 75% of media buyers expected to move budget from TV to digital video in 2016, Spencer's multiplatform and programmatic background combined with his vast brand and agency network is the perfect complement to head our digital sales team," Giant Media CEO John Cobb said.
Janis will lead all of North American sales for Giant Media and be responsible for the company's four primary sales offices in New York, Los Angeles, Chicago, and Florida.
"One of our big initiatives is to help these traditional brands and agencies, who have focused on TV and digital pre-roll, to understand that there is a better way," Janis said. "Giant's outstream video product can not only compete on scale, but our data-centric targeting capabilities and transparent pricing model can help these brands find their audience in a more targeted, user-friendly and cost effective way versus TV."
An early pioneer in the outstream video marketplace, Giant Media is the leader in premium video distribution for advertisers. It boasts one of the largest premium video networks in the U.S., counting 214 million unique visitors per month (comScore, April 2016). Its best-in-class technology platform combines massive distribution with advanced targeting capabilities, including over 40,000 custom audience segments. This proprietary platform allows Giant to not only maximize brand engagement by targeting extremely relevant consumer segments, but to do so in premium environments, at scale.
Mr. Janis comes to Giant from ZUUS Media, a multi-platform music video network, where he was the senior vice president of sales and partnerships overseeing multi-platform advertising sales ranging from direct to programmatic. Prior, Mr. Janis oversaw national and global sales teams across multiple media platforms at Viacom, American Express, Financial Times, and other leading outlets.
About Giant Media
Giant Media is the leader in premium video distribution for advertisers, delivering more relevant and immersive brand engagement through a superior user experience. By combining outstream video distribution with advanced targeting, data-centered optimization and in-house content marketing expertise, Giant's best-in-class video advertising platform consistently produces unrivaled audience engagement. Giant Media, a subsidiary of Adknowledge, has offices in Los Angeles, New York, Chicago and Kansas City. For more information on Giant Media, visit www.giantmedia.com
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Claude Aldridge
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Giant Media